TORONTO — The Antigua and Barbuda Tourism Authority (ABTA) is expanding its footprint in Quebec and Ottawa with new trade representation. 

Sylvie Madore, President and CEO of the Quebec-based marketing and communications agency La Tribu Gourmande, and marketing consultant Danièle Bouchard have been appointed by ABTA to help grow visits to the destination, deepen travel advisor engagement and expand consumer awareness across Quebec and Ottawa.

“Quebec is a priority growth market for Antigua and Barbuda and expanding our on-the-ground presence is a strategic step forward,” said Tameka Wharton, Director of Tourism, Canada at the Antigua and Barbuda Tourism Authority. “Sylvie and Danièle bring deep relationships, market intelligence, and credibility within the Quebec travel trade. Their expertise will allow us to strengthen advisor engagement, increase destination awareness and accelerate growth in a market where we see strong long-term potential.”

Madore brings broad tourism industry experience, having started her career as a travel consultant before moving into sales, marketing and destination representation for tour operators, airlines, hotels and tourism boards. She has represented several international destinations in Canada and also brings experience in television production and concept development.

“Antigua and Barbuda is a high-end destination that offers travellers 365 beautiful beaches, a strong sense of safety and a boutique, pampered experience,” said Madore. “Our efforts are focused on strengthening demand in Quebec to support the case for future direct air service. We know there is strong appetite for this destination in Quebec.”

Bouchard contributes more than 30 years of travel industry experience. As founder of Quebec-based tour operator Tour Vogue, she was an early promoter of premium all-inclusive packages in the 1990s and has represented luxury hotels and destinations internationally.

“We are entering an exciting period for the Quebec market,” added Danièle. “From honeymooners and couples to multi-generational families and millennial travellers seeking immersive experiences, there is growing demand for destinations that feel charming, walkable, culturally rich, and safe. Antigua and Barbuda offers romance, eco-tourism, history, adventure, and a warm welcome – all within an easy-to-navigate setting.”

Antigua and Barbuda will be represented at travel events across the country this year, including The Travel and Vacation Show in Ottawa on April 11 and 12.

Travel advisors in Quebec interested in learning more about the destination are encouraged to register for the specialist program or contact Madore or Bouchard directly at yul-anu@visitaandb.com or call ABTA’s Toronto office at (416) 975-1268.

Lead image caption: Sylvie Madore (left) and Danièle Bouchard