MIAMI — Virgin Voyages is doubling down on its adults-only concept with the introduction of the 2026 Alaska Summer Season Pass, a month-long cruise experience aboard Brilliant Lady.
Unveiled on Travel Tuesday, the new product responds to growing demand for quiet luxury vacations and adult-only travel experiences. Virgin Voyages notes that demand for quiet luxury has climbed 47% since 2022, with analysts expecting the adult-focused segment to double in size over the next decade.
The 30-day pass includes Central Sea Terrace accommodations for two, daily drink credits, a selection of complimentary Shore Things valued up to $250 per person, a dedicated Glacier Discovery Excursion and upgraded Work From Sea WiFi. Laundry service, thermal spa passes, priority boarding and welcome receptions are also part of the package.
Every Season Pass Sailor also receives gear curated for a month of adventure, including a Canon G7X camera, binoculars for whale watching, a portable power bank, water bottle, backpack, limited-edition Season Pass jacket and a collectible band marking them as part of an exclusive cohort.
“Alaska is one of the most awe-inspiring places on Earth,” said Nirmal Saverimuttu, CEO of Virgin Voyages. “Experiencing it aboard Brilliant Lady means you get the adventure without sacrificing comfort, style or that Virgin sense of discovery – and without a single child on board. This is what vacation is supposed to feel like.”
Four departure windows are available for 2026:
• May 28 to June 23 priced at $26,000
• June 23 to July 23 priced at $38,000
• July 30 to Aug. 27 priced at $35,000
• Aug. 27 to Sept. 26 priced at $36,000
Pricing includes the brand’s Premium Fare and service gratuities for two guests in a Central Sea Terrace cabin. Travellers booking by Jan. 29, 2026, can access a buy-one-get-one discount of 80% off the second fare, along with up to $400 in drink credits.
Credits: Virgin Voyages
GAINS & MOMENTUM
Virgin Voyages reports strong performance indicators for 2026, with revenues already tracking approximately 60% higher than the same time last year. The company also notes that rebooking rates on certain sailings reach as high as 50%, demonstrating continued growth in the adults-only travel market.
“People want vacations that actually restore them,” said Stephen Hopkins, Vice President of Growth. “A month in Alaska aboard Brilliant Lady is exactly that – adventure, beauty and adult-only exploration in one of the most spectacular places on the planet.”
The 2026 Alaska Summer Season Pass is now available for booking through Virgin Voyages and travel trade partners. For more details, go to www.virginvoyages.com.
