COSTA MESA, CA — Trafalgar is introducing a new incentive for Canadian travel advisors, unveiling a dedicated Travel Advisor Rate with savings of 60% on select 2026 European river cruise sailings.

The initiative is designed to support advisor engagement and product knowledge as the company continues to expand its presence in the river cruise sector.

“Travel advisors rely on the credibility of their recommendations, and firsthand experience is key to selling with confidence,” said Whitney Ramirez, SVP Sales, TTC Tour Brands. “This special rate is an investment in their success, giving advisors greater access to our product and empowering them to convert that experience into stronger sales and future bookings.”

The offer allows eligible advisors to book up to two cabins on select departures, providing an opportunity to experience Trafalgar’s river cruise product firsthand while building confidence in selling the itineraries.

To qualify, advisors must complete Trafalgar’s Masterclass eLearning program, a requirement aimed at ensuring participants are equipped with the knowledge needed to effectively represent and promote the product.

Eligible European river itineraries include the eight-day Best of the Rhine and Amsterdam, which sails from Basel to Amsterdam and features Strasbourg’s historic old town and Cologne Cathedral, a ‘Be My Guest’ lunch at the Bohrer family farm and a MAKE TRAVEL MATTER Experience focused on traditional vinegar-making at Weinessiggut Doktorenhof.

Also available is the eight-day Best of the Danube itinerary, sailing from Budapest to Passau with stops in Bratislava, Vienna and Linz. The itinerary features a ‘Be My Guest’ dining experience at Austria’s oldest winery and a MAKE TRAVEL MATTER Experience exploring Bratislava’s Cold War history.

The Travel Advisor Rate applies to new bookings only, is capacity-controlled and available on select departures through Dec. 31, 2026.

Canadian advisors interested in participating must contact Partner Services at partnerservices@ttc.com with their selected itinerary, preferred departure date and confirmation of completed training requirements.

Advisors can visit the TTC Travel Agent Portal for full details. For more information about Trafalgar’s river cruise itineraries, visit: https://www.trafalgar.com/en-ca/river-cruises.

Lead image caption: Trafalgar on the Rhine River