CALABASAS, CA — Luxury river cruise line AmaWaterways has announced a leadership transition set to take effect on July 1.

Co-founder and current CEO Rudi Schreiner will take on the role of Chairman of the Board, while President Catherine Powell will be promoted to Chief Executive Officer as of July 1, 2025.

Schreiner, who co-founded the company alongside Kristin Karst in 2002, will continue to support Powell in her new position. Both Schreiner and Karst will remain on the board, with Karst continuing in her role as Global Brand Ambassador.

“We are so excited about what we have been building – internationally with new markets, new passengers and, frankly, a whole new generation of river cruisers. I am delighted that we are investing in the kind of leadership Catherine brings to the company. It’s a real inflection point, and I couldn’t be prouder,” said Schreiner.

Karst also expressed her enthusiasm for the company’s future under Powell’s leadership. “As we take this next step forward, we’re thrilled to welcome Catherine as CEO. Her global experience and leadership style reflect the values that have guided us from the beginning,” she said.

Powell, who was named President earlier this year, brings significant international travel industry experience, including previous roles at Disney and Airbnb.

“This is a dynamic moment of both growth and transformation for AmaWaterways and for the river cruising industry writ large,” said Powell. “Rudi is an icon in the industry, whose pioneering vision has shaped river cruising. From the design of the ships to every detail of the experience on board and on shore, Rudi has touched the lives of all the guests who have sailed with us. I am honoured to be taking the mantle from Rudi and steering this incredible company into its next exciting chapter building on his legacy.”