TORONTO — MSC Cruises Canadaʻs dedicated online booking platform for travel agents, MSC Book, is now fully available in both French and English.

The platform’s new bilingual functionality is designed to better support French-speaking advisors across Canada, says Ian Patterson, Country Manager, MSC Cruises Canada.

Close to 120,000 agents worldwide use MSC Book, racking up more than 10 million bookings since the platformʻs launch in 2014.

Says Patterson: “The launch of MSC Book in French underscores our ongoing commitment to supporting our travel partners in both of Canada’s official languages. This milestone is particularly meaningful for our valued partners in Quebec, who continue to play a pivotal role in our growth and success. As the only major cruise line with a dedicated office in Canada, we are proud to invest in innovative tools that empower our partners to expand their business and better serve their clients.”

MSC Cruises Canada also provides dedicated sales and group support teams tailored to both English and French-speaking travel professionals, as well as fully bilingual support through its call centre.

The French version of MSC Book is available now at: https://www.mscbook.com/ca-fr/welcome.