NEW YORK — Lindblad Expeditions – global operator of the national Geographic-Lindblad Expeditions co-brand – has expanded its partnership with Approach Guides to provide travel advisors with more sales tools.

These include a new website that connects advisors’ Approach Guides with a personalized, trade-friendly version of Lindblad’s consumer-facing website, www.expeditions.com. This integration allows advisors to share any National Geographic-Lindblad Expeditions webpage with clients, complete with real-time pricing, availability and full personalization while also ensuring that all leads are sent directly and privately to advisors.

“Our website is one of our most powerful sales tools, and our expanded partnership with Approach Guides will allow travel advisors to harness its power while helping them grow their business,” said Kathi Riddle, Senior Vice President of Sales, Lindblad Expeditions. “Advisors can now share any page from our website with clients to showcase our industry-leading expeditions while ensuring all leads will come back directly to the advisor.”

Calling the initiative a “game-changer,” David Raezer, Co-Founder and CEO of Approach Guides, added: “Lindblad Expeditions was the very first supplier partner to embrace our technology in 2023, and once again, they’re leading the way – now with the most powerful combination in trade marketing: content experiences working in conjunction with a customized website. Advisors now have everything they need to market expedition travel more effectively, with a partner that supports them every step of the way.”

A detailed demonstration webinar of the expanded partnership is available online on Lindblad Expeditions’ YouTube channel.

For more information, contact lindbladsales@expeditions.com. To create customized National Geographic-Lindblad Expeditions experience pages for their clients, travel advisors can visit inspires.to/lindblad-expeditions/experiences.