TORONTO — Celestyal has appointed John Diorio as vice president & managing director, North America, effective immediately.

In his new role, Diorio will be responsible for developing and executing Celestyal’s strategic business plan for the North American market. This includes launching Celestyal’s advisor engagement strategy, working closely with trade partners and expanding travel partner channels across the region.

Over the past year, Celestyal has recorded 25% growth in guests from North America.

Based in Central Florida, Diorio will report directly to Lee Haslett, chief commercial officer, who said: “We are thrilled to welcome John to the Celestyal team. He brings a wealth of experience in the North American cruise market and a proven track record of working closely with the trade to drive growth. His appointment reflects our continued investment in key international markets and our commitment to strengthening relationships with travel advisor partners across the globe.”

Diorio most recently spent seven years at Virgin Voyages where he served as vice president, North American sales. Previous roles also include Director of Sales at The Mark Travel Corporation, and Vice President, Affiliate Marketing for Hotels.com (Expedia Group).

On joining Celestyal, Diorio said: “I’m incredibly excited to join Celestyal at this pivotal time of growth and partnership expansion. I look forward to collaborating with such a dynamic and talented team as we work together to achieve our shared goals and build on the company’s remarkable success with the travel advisor community in North America.”

For more information, go to www.celestyal.com.