HX to launch all-inclusive offering across its fleet

LONDON, UK — HX (Hurtigruten Expeditions) is going all-inclusive, with a new product offering launching this October.

The expedition cruise line, which rebranded to HX in December 2023, will be introducing the new offering as part of a phased approach, starting with Antarctica & Galapagos expeditions departing in October 2024 before it as standard across the whole fleet from November 2024, covering all destinations.

The all-inclusive offering ranges from including expert-led daily expeditions, access to a whole series of science-led activities both on board and out in the wild, to alcoholic and non-alcoholic drinks and even professional photographs. These changes are part of a larger project aimed at enhancing the onboard experience and, more importantly, simplifying the product offering for trade. 

“Expedition cruising can be a complex product for agents to sell, given the unique destinations we visit and varying experiences by operator. We’re confident that by including so many elements as standard in the price, we can simplify life onboard and enhance our trade-friendly focus,” said Alex Delamere-White, HX Chief Commercial Officer.

For guests booking an HX expedition, starting with Antarctica & Galapagos expeditions departing in October 2024, their regular grade cabin will now include the following:

  • Daily expeditions and activities such as hikes, community visits, talks and more
  • Full board dining, including breakfast, lunch and dinner with house wine and beer
  • Wine, beer, spirits and cocktails available across the day and evening
  • All-day coffee, tea and soft drinks
  • Free Wi-Fi
  • Gratuities
  • HX’s interactive science program, Science Centre, and activities both on and off the ships
  • Access to the sauna, hot tubs, fitness room and more
  • Professional photos from the onboard photographer
  • Opportunities to engage with and support local communities and environmental initiatives through Hurtigruten Foundation
  • Take home expedition gear and reusable water bottle

“We want our guests to fully embrace being curious travellers when they’re with us,” added Delamere-White. “By making things as easy as possible, they can focus on exploring remote parts of the world and learning from our expert team. We believe adventure should be all-inclusive, which is why our daily expeditions, talks and access to the Science Centre come at no extra cost, alongside delicious food and drink.”

For more information go to travelHX.com.

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