SEATTLE — Holland America Line has launched its biggest Wave Season offer of the year, rolling out savings across more than 500 cruises with its new “Start Your Journey” promotion.

Available on select sailings from summer 2026 through spring 2027, the Wave offer includes cruise fare savings of up to 30%, free balcony upgrades, reduced deposits, onboard and shore excursion credits and free fares for kids on eligible itineraries. Destinations span Alaska, Europe and beyond, with Alaska Cruisetours also included.

“Whether discovering glaciers and wildlife in Alaska or the culture and history of Europe, Holland America believes the best journeys are those where the destination comes to life on and off the ship,” said Beth Bodensteiner, president, Holland America Line. “The ‘Start Your Journey’ offer is the perfect opportunity for guests to plan a vacation that combines exploration with relaxation and the best service at sea.”

“Start Your Journey” is not valid on Grand Voyages or cruises of five days or less. Kids traveling as the third or fourth guest in a stateroom do not need to book with Have It All to receive free fares. Upgrade based on stateroom availability. Taxes, fees and port expenses are included for all fares (excluding free kids). 

The offer includes the following:

• Reduced deposits and Cruise Fare discounts: Travellers can book their future cruise or Alaska Cruisetour with 50% reduced deposits for the first and second guests in the stateroom. Cruise fares up to 30% off start at US$162 per person, per day.

• Free balcony upgrades: Guests can book a verandah stateroom for the price of an oceanview (or oceanview for the price of an interior).

• Free fares for kids: Guests ages 18 and under travelling as the third and fourth guests in a cabin can sail on select 2026 and 2027 cruises for free (taxes, fees and port expenses are additional).

• Onboard credit: Guests who book by Jan. 31, 2026, receive $100 per person onboard credit for cruises six to nine days, $150 per person for Alaska Cruisetours and cruises 10-20 days, $200 per person on cruises 21 days or longer, and $250 per person for Legendary Voyages. The credit can be used for a variety of amenities including specialty dining, spa services, shore excursions, gift shop purchases and more.

• Exclusive Alaska bonus: Guests booking 2026 Alaska cruises or Cruisetours by Jan. 31, 2026, will receive up to $200 in shore excursion credits per stateroom when using promo code #1ALASKA26 at checkout.

HAVE IT ALL BONUS

The “Start Your Journey” promotion is layered on top of Holland America’s Have It All premium fare, which includes four amenities: shore excursions based on cruise duration, a Signature Beverage Package, specialty dining based on cruise duration and a Wi-Fi Surf Package. These inclusions are offered in addition to the Wave promotion’s stateroom upgrades, reduced deposits, onboard credit and free kids fares.

SAMPLE CRUISES

Sample cruises eligible under the promotion include:

• 7-Day Alaska Explorer, aboard Noordam, July 5, 2026, starting at $224 per person, per day.
• 7-Day Canada & New England: UNESCO Sites & Québécois Nights, aboard Zuiderdam, May 2, 2026, starting at $167 per person, per day.
• 10-Day Alaska Denali Cruisetour, aboard Nieuw Amsterdam, June 28, 2026, starting at $227 per person, per day.
• 12-Day Panama Canal Discovery: Costa Rica & Greater Antilles, aboard Nieuw Amsterdam, Oct. 18, 2026, starting at $189 per person, per day.
• 7-Day Norwegian Fjords, aboard Nieuw Statendam, Oct 31, 2026, starting at $228 per person, per day.
• 7-Day Caribbean: Greater Antilles & Mexico, aboard Zuiderdam, Nov. 21, 2026, starting at $184 per person, per day.

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