MIAMI — Carnival Cruise Line has introduced Funnel Faves, a new campaign centred on recognising the vital role travel advisors play in creating great vacations.
The campaign launch coincides with the recent appointment of Janet Wygert as Senior Vice President of Sales and Trade Marketing at Carnival, who considers travel advisors as the company’s best advocates.
“That’s the philosophy my team and I have championed as we’ve built meaningful partnerships with travel advisors over the years. It’s important to us that our travel advisor partners are supported and celebrated, and that’s our guiding principle with this new program,” said Wygert. “Not only are travel advisors at the heart of great vacations, but they truly are at the heart of our sales and trade marketing team’s work. This month-long launch of Funnel Faves is a sign of more great things to come.”
As part of the campaign, Carnival is expanding its sales team by adding field sales staff, strategic partnerships and charters meeting and incentives directors to better support travel advisors. Funnel Faves will feature new engagement programs and opportunities for connection, including four week-long promotions throughout the launch month.
Promotions include chances to win cruises or Carnival gift cards by sharing personal Funnel Faves — anecdotes highlighting why Carnival is a top choice for clients and a strong partner for advisors’ business success — on Wygert’s new Facebook page. Travel advisors can also win special lunches from their Carnival Business Development Managers, merchandise such as Funnel Faves t-shirts designed as wearable business cards, and double reward points on all new bookings through Loyalty Rocks!, Carnival’s travel advisor rewards program. Loyalty Rocks! incentivizes advisors by awarding points based on cruise bookings, redeemable for various rewards.
The Funnel Faves initiative will continue to expand throughout the year, providing travel advisors with ongoing opportunities for success. More information about the program is available at GoCCL.com.
