DUSSELDORF — The countdown is on for the debut of VIVA Cruises’ new luxury sub-brand, VIVA Boutique, which is now open for bookings.

First announced in October 2024, VIVA Boutique will officially launch in May 2026 with its first vessel, VIVA BEYOND. Based in Paris, the custom-designed ship will offer three exclusive Seine itineraries, including ‘In the Footsteps of Impressionism,’ which will include a private excursion to Auvers-sur-Oise, a serene artists’ village just outside of Paris.

VIVA BEYOND is tapped to be a standout in river cruising, with nearly 50% of accommodations designed as luxurious suites. Among them are 10 uniquely crafted Master Suites featuring panoramic views.

On the upcoming launch, Andrea Kruse, CEO of VIVA Cruises, said: “VIVA Boutique represents a bold evolution of our brand, offering travellers a more personalized, artfully designed way to explore Europe by river. VIVA BEYOND, with its generous suites and handpicked cultural moments, promises an unforgettable journey for our guests.”

For more information, go to www.viva-cruises.com.