MIAMI — Azamara Cruises has welcomed Lisa Kauffman as its new Chief Marketing Officer.

In her new role, Kauffman will oversee marketing and communications, including e-commerce, product, trade, brand, social engagement, media, public relations, guest loyalty and internal communications.

Before joining Azamara, Kauffman served as Chief Marketing and Experience Officer at Starboard Group where she led global B2B and B2C marketing strategies, digital innovation, integrated communications and ‘Retailtainment.’ Prior to that, she held executive marketing roles at Perry Ellis International, Celebrity Cruises, Macy’s Florida and The Walt Disney Company.

Dondra Ritzenthaler, CEO of Azamara Cruises, said the team is delighted to welcome Kauffman to the Azamara family. “Lisa’s extensive expertise in strategic marketing and travel perfectly complements our mission to create immersive, culturally rich experiences that forge deeper, more meaningful connections between our guests and the destinations we visit. Her passion for storytelling, guest-centric thinking and brand building will be instrumental in further strengthening Azamara’s position as the leader in Destination Immersion and intimate, small-ship cruising.”

Kauffman said she’s honoured to join Azamara, a company she’s long admired for its commitment to immersive travel and unforgettable guest experiences. “This is an exciting time for the company and I look forward to working with the talented team to elevate our brand, deepen our connection with guests and inspire even more travellers to explore the world with Azamara,” she said.

A Miami native, Kauffman is also committed to community service. She currently sits on the board of Goodwill Industries of South Florida and mentors emerging women leaders in business.

For more information about Azamara Cruises, visit www.azamara.com/gb/home.