FORT LAUDERDALE — New hires at Atlas Ocean Voyages reinforce the brand’s commitment to its trade-first sales strategy and continued growth in the luxury expedition market.

The cruise line’s EVP Global Sales, Kristian C. Anderson, has brought Kelly Popovski, Richard Whitaker, Logan Steele, Juan Lopez, and Pedro Jaimot onboard.

“This talented sales team, announced today, enhances our resources and strengthens our valued partnerships with the travel advisor community, which remains an essential partner in our ongoing success as we continue to grow as a company,” said Anderson, whose own appointment at Atlas was announced earlier this month.

Most notably for the trade, Popovski is now Senior Director, Field Sales, and Whitaker is Director, National Accounts.

Popovski will lead Atlas’s team of field sales for North America. She began her career with NCL and was also a founding team member at Virgin Voyages.

Whitaker’s experience includes roles with The Ritz-Carlton Yacht Collection and Azamara Cruises. In his new role at Atlas he’s responsible for increasing Atlas’s presence with consortia partners and national accounts.

Other appointments include Steele as Regional Sales Director, Southeast USA and Lopez as Director, Guest Services.

Plus, Jaimot has been named Director, Charter & MICE Operations, with a focus on expanding and refining charter and MICE offerings.