FORT LAUDERDALE — Atlas Ocean Voyages has named Kristian C. Anderson as Executive Vice President of Global Sales.

In his new role Anderson will lead all sales initiatives as the brand deepens its trade-first strategy to expand in the luxury expedition cruise market. Anderson will report directly to President and CEO James A. Rodriguez.

“It is an exciting time at Atlas Ocean Voyages and our travel advisor partners as we continue to raise the bar on the guest experience and elevate our brand, now adding Kristian C. Anderson to the executive team,” said Rodriguez.

Rodriguez added: “I, like so many of our industry colleagues, have admired his commitment to advisors over the years, and his leadership position in the trade community is a welcome addition to our team of cruise veterans.”

Anderson, a seasoned leader in the luxury travel and cruise industry, comes to Atlas from The Ritz-Carlton Yacht Collection where he served as SVP, Global Sales, and where he played a pivotal role in launching the brand’s first three ultra-luxury yachts and the growth and development of the global sales structure and distribution.

Anderson has also worked with Uniworld, Silversea and Qatar Airways.

“Under James’s leadership, the team at Atlas Ocean Voyages has built a highly regarded brand that doesn’t rely simply on name recognition but advances with an intentional commitment to deliver elevated, authentic guest experiences and trusted value with their industry partnerships,” said Anderson.

“As Atlas Ocean Voyages embarks on this new chapter of growth sustained by elevating the luxury experience, I’m excited to add on to this exceptional team and carry that vision forward with the team and our travel advisor partners,” he added.