Contiki teams up with the Mockingjay to reach millennials
Erica Adelson, PR and Digital Media Specialist and Brad Ford, President for Contiki Canada enjoying popcorn before the screening.

Contiki teams up with the Mockingjay to reach millennials

TORONTO — This week Contiki has been travelling across Canada to give top travel agents and clients a sneak peek at the new film ‘The Hunger Games: Mockingjay Part 2’. According to the company, previewing the movie was a natural fit seeing how the film series has been a huge hit among millennials, the same demographic Contiki targets.

The tour operator has also launched a new contest that gives travellers the chance to win one of three trips: ‘European Discovery’, ‘European Whirl’ and ‘European Horizon’. To enter, go to contiki.com/mockingjay2.

In addition, Contiki is giving away prize packs on Twitter when participants use the hashtag #contikimj2.

We spoke with Erica Adelson, PR & Digital Specialist for Contiki Canada about the campaign and what tips she has for agents selling to millennials: