TORONTO — This week Contiki has been travelling across Canada to give top travel agents and clients a sneak peek at the new film ‘The Hunger Games: Mockingjay Part 2’. According to the company, previewing the movie was a natural fit seeing how the film series has been a huge hit among millennials, the same demographic Contiki targets.

The tour operator has also launched a new contest that gives travellers the chance to win one of three trips: ‘European Discovery’, ‘European Whirl’ and ‘European Horizon’. To enter, go to contiki.com/mockingjay2.

In addition, Contiki is giving away prize packs on Twitter when participants use the hashtag #contikimj2.

We spoke with Erica Adelson, PR & Digital Specialist for Contiki Canada about the campaign and what tips she has for agents selling to millennials: