TORONTO — Contiki has launched the #NOREGRETS Adventure Challenge which will run for eight weeks and give agents the chance to win an exclusive Rock Around the World trip and cash prizes, plus offers special savings on bookings.
The Adventure Challenge showcases a different destination each week with a new video and special incentive. Week One features Europe and is offering savings up to $635 on trips through Europe, valid until Feb. 23. Join Contiki ambassador and Twilight actor Michael Welch to check out the highlights of Europe in this week’s video.
Every Monday, Contiki will roll out a new video Challenge hosted by a variety of the youth travel brand’s ambassadors, from Canadian YouTuber Andrew ‘Gunnarolla’ Gunadie to Billabong pro surfer Felicity Palmateer. Each video showcases original content telling the story of authentic Contiki adventures around the world, giving consumers a chance to win a life-changing trip to that week’s destination.
“It’s important for us that travellers see the destination and the product through the eyes of other travellers that have actually been on the trips,” says Brad Ford, President of Contiki Holidays Canada. “You’re never going to see a lot of corporate messaging, but the travellers themselves giving you their firsthand experience of their own adventure.”
Contiki Canada will also be rewarding agents throughout the #NOREGRETS Adventure Challenge by offering a weekly cash prize of $250 for bookings made during each week’s incentive with the designated promo code on file.
Furthermore, the agent with the most sales during the eight-week Adventure Challenge will win a seat on the coveted Rock Around the World Agent FAM including a $500 cash prize. As an added incentive, a Wild Card prize will award one lucky agent an additional seat to Rock Around the World.
Last year the FAM went to the Benicassim Festival in Spain, and the year prior, to Coachella in California. The much-anticipated announcement of the 2014 festival destination is slated for the spring.
“Historically speaking, we’ve had concerts with U2, Coldplay and all kinds of major headliners,” says Ford. “It is a trip specifically designed, a VIP experience, for our best travel agents partners.”
Contiki sales were up 13% in 2013 and are expected to see continued growth in 2014. Numerous international studies, such as the UNWTO Tourism Highlights report, continue to cite the youth demographic as a growing part of the travel market with increasing departure capacity. Contiki can help agents understand and tap this lucrative market with training on their site, contiki.com/agents.
“We had a massive year last year and we were up beyond expectations – and actually got the global Contiki award for growth,” says Ford. “For 2014, the trips are filling up fast, so we really try to tell our agents, now is the time to book if you want to get the choice seats on the trips.”