MONTREAL — When was the last time you let it go?
Club Med is banking on you turning the question into a selling point.
Because, as you know, today’s travellers no longer seek a destination; what they do want, is experiential travel.
By partnering with Cirque du Soleil, Club Med is aiming at travellers seeking experiential travel, not just a destination, and to use the partnership to push its already rich all-inclusive formula to another level.
Called Creactive, the concept has been launched last month during a worldwide media event.
Creactive is a colourful playground that offers, within an immersive and fantastic atmosphere, the chance to become a circus performer trying several amazing disciplines.
Regardless of age and physical condition, clients can try 30 new activities aimed for those from the age of four to adults: flying trapeze, aerial tissue, trampoline, bungee, vertical wall, juggling, percussion, dance, just to name a few. The vacationer is supported by professionals trained by Cirque du Soleil.
Media met with Rob Dawson, the leader of the troop. With his strong experience as an acrobat, he has taught Cirque du Soleil’s artists for 16 years. Also there were Jenny Brizard from Montreal and Yannick Blackburn from Chicoutimi. Both are aerial artists from Cirque du Soleil who perform in numerous shows each year.
“Looking at the pride of participants at the end of each activity, we can easily confirm that Xavier Mufraggi’s bet, CEO Club Med North America, was the right one,” said one media particpant. “The experience is unforgettable and your customers will thank you for giving them the opportunity to go out from their comfort zone, to have fun and to have proposed a product and a destination that guarantee such souvenirs without paying a penny more as it is part of the all-inclusive formula.”
Also new for Club Med and coming this December is a ‘zen oasis’ for adults only
at Club Med Punta Cana, a family destination. The ‘Zen Oasis’ will offer 78 luxury rooms. Still under construction, the project is on time and will offer amenities such as a rainfall shower, a hammock and an outdoor bed. And, clients will benefit from an adult-only swimming pool, bar and a private beach. These facilities will also be available to other Club Med clients (18 years old and over) who leave their kids at the award-winning childrens’ clubs.
There is also a 5-Trident space ‘Tiara’ that includes room-service for breakfast, an exclusive bar with champagne served at the end of the day, a private infinity swimming pool and concierge service.