Caribbean islands join forces to launch combined marketing strategy

ANGUILLA — In an effort to enhance their presence and create new travel possibilities, a group of eight neighbouring islands in the Caribbean has banded together to launch a new tourism marketing strategy in the post-Covid era.

Nevis, St. Kitts, Saba, St. Eustatius (Statia), French Saint Martin, Dutch St. Maarten, Anguilla and St. Barths have formed a Caribbean Group of 8 at a time when an increasing number of Caribbean destinations are reopening their borders and welcoming back tourists.

The group has already produced an introductory, two-minute video that highlights what makes each island special and different from their neighbours. It will be rolled out across all their respective social platforms.

According to Jadine Yarde, CEO of the Nevis Tourism Authority, the underlying message of the video is that there is no better place than the Caribbean for travellers who are ready to venture forth when the time is right.

“Our common objective is to promote intra-regional travel, capitalizing on our proximity to each other, and today’s travellers’ desire to discover new experiences, collecting passport stamps along the way for bragging rights,” she said.

Chantelle Richardson, Coordinator, International Markets for the Anguilla Tourist Board, added: “We are unique positioned to launch this program. Our islands are easily accessible by air and sea, and we need to educate our potential visitors, both within the region and from our traditional source markets, on how to plan and make the most of their visit.”

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