Jamari A. Douglas (far left) at Bermuda Industry Night

Bermuda aiming to reengage with Canadian market as travel continues to bounce back

TORONTO — The tropics took over Toronto’s Hotel X on Sept. 6, with the Bermuda Tourism Authority (BTA) providing a taste of all that the island has to offer.

Taking place at the hotel’s Falcon Skybar, Tracy Berkeley, the newly-appointed CEO of the BTA, and her team welcomed travel agents and partners to ‘Bermuda Industry Night’ featuring sun-inspired food, drink and updates from the destination.  

The BTA team hadn’t been in Toronto for some time and wanted to reengage the Canadian/Toronto market, said Jamari A. Douglas, VP of Marketing, PR & Communications for the BTA.

“We wanted to tell people that Bermuda’s here, Bermuda’s back, and showcase some of the new offerings that the island has. We hope for agents to know about Bermuda, learn about Bermuda, bring their business, and we want Bermuda to be the premiere island destination. Just under three hours from the Toronto market, Bermuda is the perfect place to send clients for a quick getaway, whether for a family, golf (there are six courses on the island), or spa vacation,” said Douglas. 

Bermuda’s inbound numbers are showing incremental growth, maybe not as strong as it would have liked due to some hotel capacity issues, but the Canadian market continues to grow, with numbers looking strong. The island is easily accessible via a direct flight with Air Canada flying four days a week. 

Last week, the BTA officially unveiled new group travel resources as part of its recently launched ‘Find the Time You Lost’ marketing campaign. Believing that there’s no better place to celebrate a wedding, engagement, bachelorette, birthday, or long-overdue family reunion, the island’s tourism experts have assembled fresh inspiration for life’s special moments. There are helpful guides and venue directories organized by themes including Private Dining, Waterfront Venues, Outdoor Venues and Unique Spaces. On Gotobermuda.com/celebrations, planners also have the option to connect with a Bermuda travel and event planning expert.

Also of note, Bermuda has relaunched its ‘Lost Yet Found’ brand that highlights the local experience. As a play on the Bermuda Triangle, the initiative encourages travellers to “get lost with us and engage with the island,” added Douglas. 

To learn more about Bermuda, visit Gotobermuda.com.

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