TORONTO — Barceló Hotel Group is now the third-largest hotel chain in Spain and the 42nd largest in the world, following a complete restructuring including the introduction of three new resort brands into its hotel portfolio.
With Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels, the multi-brand re-boot completed in Q4 2016 included US$120 million dollars of major renovations.
Barceló Hotel Group’s portfolio now includes more than 230 hotels in over 20 countries. Each resort brand is distinct, notes the company. Royal Hideaway Luxury Hotels & Resorts is a collection of upscale boutique luxury resorts in distinctive locations in Spain, Mexico and the D.R. Each property “is designed to feel like a fully staffed private vacation home, rather than a typical resort”.
Barceló Hotels & Resorts is the main driver for the company, while Occidental Hotels & Resorts “is focused on the serenity and comfort of guests” and the perfect option for families, groups of friends and couples who want to connect to the community and culture of each destination.
Meanwhile the Allegro Hotels brand is designed for the budget-conscious traveller, with four properties (two in Mexico and two in Spain).
Barceló’s roots stretch back 85 years, when Barceló Hotels & Resorts was founded in Palma de Mallorca in 1931, first as a transportation provider and then as a hotel and travel company.