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Avalon Waterways debuts new national ad campaign

Avalon Waterways debuts new national ad campaign

Thursday, September 19, 2019

TORONTO — Avalon Waterways has launched a new ad campaign in Canada including two new commercial spots for TV.

Travel advisors can benefit from Avalon Waterways’ new advertising with increased awareness, the best deals of the year and complimentary marketing tools and support, says Stéphanie Bishop of the Globus family of brands, Avalon’s parent company.

“We offer travel advisors a huge array of marketing tools to complement these ads,” says Bishop. “All they have to do is visit agentlingo.ca for their own copies of the new commercials, email templates, social media posts, images and more – all designed to help increase their sales and revenues.”

The brand new ads serve as a friendly invitation for clients to be choosers and embark on the cruise they’ve been dreaming of, she adds.

The ads emphasize a ‘come as you are,’ ‘kick back and relax’ and ‘get out and explore’ experience onbarod Avalon Waterways’ Suite Ships. The spots can be viewed here and here. The ads are running on numerous channels including national ones such as Bravo, CTV News Channel, TSN, Showcase and the Weather Network.

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“Who says you can’t rise when you like, dine when you want and explore as you wish?” asked Pam Hoffee, Managing Director, Avalon Waterways. “On an Avalon cruise, our guests can follow a whim and have the freedom to see and explore the world as they please. With a plethora of included excursions on every cruise, from in-depth sightseeing to local discoveries and active pursuits, as well as unlimited independent exploration, we invite our travellers to do whatever they want, when they want. We’re rocking the river cruise boat and showcasing YourWay cruising on our Suite Ships, on shore and by way of our new advertising campaign.”

Avalon Waterways Suite Ships have two full decks of Panorama Suites with the widest-opening windows in river cruising, the industry’s only Open-Air Balconies, and window-facing beds.

“Beyond our wall-to-wall, floor-to-ceiling windows is a world waiting to be explored – your way,” said Hoffee. “Whether clients want to walk in the footsteps of legends, walk down the street with the locals or accelerate their walk into a hike, our new Avalon Choice program presents our guests with the opportunity to go their own way each day of their cruise.”

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Avalon’s new Avalon Choice program is featured in its television ads that showcase the Classic, Discovery and Active excursions – included in the price of every cruise – in addition to the company’s Suite Ships.

The ads also highlight some of Avalon’s best offers of the year including new, shorter cruises from Cdn$1,109.

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