MADRID — Amadeus strongly outperformed the industry during the first half, increasing global air travel agency bookings by 10.0% against an industry increase of 4.9%.
This was mostly due to a market share gain of 1.9 percentage point in global air travel agency bookings. This in turn was due in large part to the migration of the travel agencies previously connected to Topas in South Korea, but also supported by continued market share gains in North America.
Airlines with which Amadeus has a content agreement represent over 80% of the airline bookings made through the Amadeus system worldwide. During the first half, renewals or new signings of such content agreements were reached with 17 full-service carriers, including Czech Airlines.
Contracts were also signed with two Low-cost Carriers (LCCs), including Interjet, and bookings through travel agencies using Amadeus increased 16% for this growth area year-on-year during the first half. Already many low-cost carriers, including Ryanair, have become Amadeus distribution partners.
In North America during the first six months of the year, travel agency air bookings through Amadeus hit 45.1 million or 17% of total bookings, up from 33.8 million and 14% market share for the first half of 2014.