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STAMFORD, CT — Starwood Hotels & Resorts’ Aloft, Element and Four Points by Sheraton are on track to sign a record number of new deals in 2016, part of the meteoric growth trajectory seen with the hotel company’s ‘Specialty Select Brands’.
The three brands are propelling the company’s global growth with 132 new hotels deals signed so far this year, up 89% from the same time last year.
Element Hotels, Starwood’s extended stay eco-incubator brand, has signed 35 hotel deals year-to-date, more than doubling the number of signed hotels in all of 2015.
Aloft Hotels, meanwhile, has signed 52 hotel deals so far this year. And Four Points, Starwood’s second largest brand measured by number of hotels, has signed 45 hotels so far this year, nearly doubling its pace for the same period last year.
“Fuelled by continued owner/developer interest in Starwood’s select service brands as well as enthusiasm for the benefits of the Marriott merger, Aloft, Element and Four Points continue to expand at a very encouraging rate, leading our global pipeline growth in 2016,” said Simon Turner, President of Global Development for Starwood Hotels & Resorts Worldwide, Inc.
“In the third quarter this year, Aloft, Element and Four Points are expected to reach all-time high incremental annual global signing levels”.
Starwood has opened 30 new hotels across its Aloft, Four Points and Element brands this year and is expected to open 14 more by Dec. 31, bringing its total portfolio in the segment to well over 350 hotels worldwide.
Starwood’s global pipeline leader Four Points crossed its 200th hotel milestone in 2015 and is on track to add another seven hotels globally by year’s end.
After topping 100 hotels worldwide in 2015, Aloft will open five more in 2016. And Element Hotels brand has opened two hotels so far this year with plans to add another two by year’s end.