Alabama’s rich history beckons, from the Civil Rights movement to iconic music
Odette in Florence, AL

Alabama: Culture & History in the true heart of the South

Alabama is a land of history, culture, music and adventure – from beaches to mountains.

First and foremost, there’s the music. Alabama’s rich music scene goes back generations, and spans genres.

Music legends Nat King Cole, W.C. Handy and Hank Williams were born in Alabama, and artists including Aretha Franklin and The Rolling Stones came to Alabama to cement their careers.

Here, gospel is sung in churches and folks dance, while blues, country and jazz set the mood in local bars.


W.C. Handy Music Festival

Meanwhile locally owned restaurants dish up meals of mouth-watering barbecue and fresh seafood from Alabama’s fishing villages.

And museums cover everything from Civil Rights and music history, to fast cars and faster spacecraft.



From the foothills of the Appalachians through countless river valleys to the sugar white beaches of the Gulf, natural wonders abound for explorers. From caves and caverns to towering mountaintops, adventure awaits.

Alabama’s rich history beckons, from the Civil Rights movement to iconic music

Elk River | Fly Fishing

Visitors will marvel at the beauty of Alabama’s many trails and waterways. The 22 state parks, which encompass 48,000 acres of land and water, provide endless opportunities to fish, camp, canoe, hike and enjoy the great outdoors. Each season in Alabama brings a beautiful change for adventurers to enjoy all year long.



Alabama’s rich, historic music scene has shaped the soundtrack of American music.

Southern inspiration from the Shoals to the Gulf Coast has given rise to many talented musicians in a variety of genres: soul, jazz, rock ‘n roll, country and blues. Many legends have been made here.

Award-winning music can be found across the state with southern influences seeping into each melody. Visitors can tour hit-making studios, the birthplaces of numerous artists and museums dedicated to the preservation of the state’s musical legacy. Don’t believe us? Listen for yourself! You’ll hear greats like W.C. Handy, Hank Williams, Sr., Jason Isbell, Brittany Howard and many, many more.



Experience world-class culinary masterpieces from award-winning restaurants all across the state. Fine dining establishments and hidden gems house one-of-a-kind delights that will have clients wishing their meal would never end. From barbecue that’s so tender it falls apart in your mouth to French-inspired cuisine that will transport you to a whole new world, Alabama’s culinary scene will not disappoint.

Alabama’s rich history beckons, from the Civil Rights movement to iconic music

Cotton State BBQ in Mobile, AL

And then there’s the beer. For clients who like craft beer, the best is brewed here. Pull up a chair and take a minute to savour the flavours of the Alabama food scene.



Visitors to Alabama are invited to take a step back in time and watch history unfold at the many historical sites scattered all throughout the state.

Alabama is home to one of the most complete records of prehistoric cultures in the Southeast. It is home to grounds of historical battles like the Battle of Horseshoe Bend and the Battle of Mobile Bay. In Alabama, you can walk the grounds of places and relive events that forever changed the American nation and our world.

Alabama’s rich history beckons, from the Civil Rights movement to iconic music

Birmingham Civil Rights District | Four Spirits Statue


The heart of the Civil Rights movement during the mid-20th century was founded here. Go behind the scenes of the lives of those who started a movement. From Rosa Parks’ refusal to take the back seat to the courageous Freedom Riders, Alabama is home to some of the most pivotal moments in history. Here, visitors can encounter an era of triumph and tragedy. They can celebrate moments that not only redefined the state but also the U.S. and the world forever. Many interactive exhibits and museums are dedicated to the Civl Rights movement, allowing visitors to reflect on the past and look to a future where all are indeed equal.

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