CALGARY — Effective immediately WestJet Rewards and Virgin Atlantic Flying Club members can earn points with their preferred loyalty program on each other’s entire network including VS-WS codeshare flights.

As WestJet’s EVP & CCO, John Weatherill, notes, the update to the partnership is particularly meaningful for WestJet passengers travelling on Virgin Atlantic’s Toronto (YYZ) – London (LHR) route. The route serves as a popular bridge for thousands of Canadians connecting through Pearson to reach Virgin Atlantic’s primary hub at London Heathrow.

“Strengthening ties with a world-class airline like Virgin Atlantic has long delivered stronger connectivity for our guests. Today’s announcement builds on that foundation, unlocking greater value and expanded opportunities for WestJet Rewards members to engage with our loyalty program,” said Weatherill. “By broadening the ways members can earn and redeem WestJet points, we are making it easier for guests to get even more value out of every journey with WestJet and Virgin Atlantic.”

Juha Jaervinen, Virgin Atlantic’s Chief Customer Officer, added: “Our partnership with WestJet continues to strengthen, providing our Flying Club members more choice and connectivity in how they fly between Canada, the UK and beyond. As we approach the one-year anniversary of our return to Toronto, we’re pleased to deliver more ways for our customers to earn and burn through Flying Club alongside our partners at WestJet and introduce increased capacity with daily flights on our largest aircraft, 397 –seater, Airbus A350-1000 for the summer season.”

WestJet Rewards members will also continue to be able to redeem WestJet points as a form of payment on WestJet codeshare flights operated by Virgin Atlantic. This includes redemption on WestJet marketed flights via London-Heathrow to Dubai (DXB), Malé, Maldives (MLE), Cape Town (CPT) and Johannesburg (JNB).

In spring 2025 WestJet revamped WestJet Rewards to make it easier for members to earn, redeem and achieve status. The integration of WestJet Rewards with Virgin Atlantic’s Flying Club marks the first airline loyalty partnership since the update and the first new reciprocal flyer partnership for WestJet in almost 10 years.