MONTREAL — In a first-of-its-kind agreement in Canada, Manulife and Aeroplan are teaming up to launch a new, multi-year loyalty partnership that focuses on health and wellness.

This spring, Manulife will be launching an upgraded benefits platform to offer members a digital-first user experience that integrates health, wellness and benefits into one place.

With the addition of Aeroplan in early summer 2024, eligible Group Benefits members will be able to earn points for completing healthy initiatives like exercise minutes, mindfulness practices and more. In addition, points will be rewarded for completion of educational courses and helpful benefits tips and tricks, like downloading the digital benefit card.

Eligible members will be able to link their Aeroplan account with their Manulife group benefits digital account to start earning points for completing health programs and initiatives within the Manulife digital experience. Details around all points, eligible activities and the number of reward points for each will be provided in the coming months. 

“This announcement is a huge milestone for us on our mission to drive long-term, healthy outcomes for Canadians and help our members get more health from their benefits,” says Ashesh Desai, head of Manulife Group Benefits. “By partnering with Canada’s premier travel loyalty program and adding Aeroplan points to our digital health technology experience, we’re empowering and incentivizing members to take a proactive approach to their health and wellbeing, helping them live better, healthier lives.”

Mark Nasr, President of Aeroplan and Executive Vice President Marketing and Digital of Air Canada, adds: “We’re so proud to join together with another Canadian global champion and welcome Manulife as the latest Aeroplan strategic partner. Through this innovative offering, we’re combining forces to reward millions of their group benefits members. Aeroplan is committed to Manulife and their mission — Decisions made Easier. Lives made better — and we’re excited to reward Canadians for healthy living.”