TORONTO — A strong delegation from Lufthansa Group put the aviation company’s many airlines front and centre with Canadian travel advisors in Toronto yesterday, as part of a multi-city Canadian roadshow.
The kick-off event for the Lufthansa Travel Expo 2025 took place yesterday at The Globe and Mail Centre in Toronto, with follow up events slated for Montreal on Nov. 20, and Vancouver on Nov. 26.
Lydia Stiglich, Account Manager, Lufthansa Group, was joined by Sébastien Dillien, Marketing Manager, Canada, Lufthansa Group and Patrizio Iaquinandi, Sales Manager, Discover Airlines, as agents heard all about the airlines and their products.
Following the presentations, the morning continued with breakout sessions packed with updates and insights from Lufthansa Group partners including …
- Munich Airport
- Simply Munich
- Switzerland Tourism
- Advantage Austria
- Austria Tourism
- Farenexus Group
- Lufthansa Group
- Discover Airlines
- Edelweiss
- The Atlantic Joint Venture (Austrian, Brussels Airlines, Eurowings, Lufthansa, SWISS)
Lufthansa is part of Star Alliance and alliance partner Air Canada was there too, represented by Jennifer Backus, Manager, Global Accounts. All partners showcased products, destinations, and tools to support the travel trade.
Some 80 travel advisors joined for the day, which also included breakfast and lunch – and everyone left inspired for a strong year ahead.
PREMIUM CABIN CONCEPT: ALLEGRIS
Lufthansa passengers travelling between Toronto and Frankfurt can now experience the airline’s new premium cabin concept, Allegris. The first Allegris flight between the two cities took off Oct. 9 with the airline’s new Dreamliner. Allegris flew its inaugural flight to Vancouver in May 2024.
With Allegris, passengers enjoy an exclusive and personalized experience across all classes, innovative seating concepts, high-quality materials and state-of-the-art technology. The airline says the new Allegris seating concept has proved extremely popular, with more than half a million passengers in all classes already experiencing the new cabin, and with 90% providing positive feedback.
LUFTHANSA GROUP’S EXPERTS SITE
Other news from Lufthansa Group includes a redesigned version of its eXperts website, aimed at simplifying day-to-day work for travel agents and tour operators.
Jennifer Backus, Manager, Global Accounts, Air Canada
The updated platform consolidates resources for all Lufthansa Group airlines in one central location under Lufthansa Group for Business, the company’s B2B portal for corporate customers and sales partners.
The new website introduces a modern look and improved structure to make navigation more intuitive. A practical search function has been added, making it easier for agents to locate the information they need. Lufthansa Group has placed particular emphasis on enhancing support tools for service and customer consultation, allowing advisors to access the most relevant content for sales discussions quickly.
Oliver Weibel, Director of Switzerland Tourism in Canada
Travel advisors can register for the eXperts member area for free at business.lufthansagroup.com.
STRONG SUMMER 2025 FROM CANADA & LOOKING AHEAD TO 2026
This past summer was a particularly strong one for Lufthansa Group. For summer 2025, the group added two new direct routes to its network: Halifax – Zurich with Edelweiss; and Calgary – Munich with Discover Airlines.
Overall the Lufthansa Group carriers served five Canadian gateways this past summer – Montreal, Toronto, Vancouver, Calgary and Halifax – with 87 weekly flights from Canada to various hubs in Europe.
Meanwhile Lufthansa Group Airlines flights are now available for booking for summer 2026. Next summer’s schedule includes new intercontinental and European destinations as well as numerous frequency increases for Lufthansa Airlines, Discover Airlines, Austrian Airlines, Swiss International Air Lines, Brussels Airlines, Edelweiss, and ITA Airways.
Globally the Lufthansa Group airlines now offer their guests over 14,000 weekly connections to 330 destinations in around 100 countries via their hubs in Germany, Switzerland, Austria, Belgium, and Italy.
Discover Airlines is the quality leisure airline of Lufthansa Group, “meaning we’re a fully integrated airline of Lufthansa Group, and we fly our travellers via our hubs Frankfurt and Munich to around 60 of the most beautiful destinations worldwide, two of them being here in Canada,” said the Discover Airlines team at yesterday’s event.
So far Discover Airlines has flown over 11 million passengers, “and this year we’re going to hit the 4 million mark.”
Discover Airlines’ booking code is 4Y. Travelweek recently experienced Calgary-Munich with Discover Airlines; click here for more details.
