VANCOUVER — Flair Airlines has finalized its executive team with the appointment of three internal leaders to key C-suite roles.

Caitlin Peddle has been named Chief People Officer, Eric Tanner takes on the role of Chief Commercial Officer, and Juliana Ramirez has been appointed Chief Digital Officer.

“This is a milestone for Flair. These three leaders have already made a major impact across our business in each of their respective lanes, and now they’re helping shape what’s next,” said Maciej Wilk, CEO of Flair Airlines. “We’re building the airline Canadians need: affordable, reliable and modern. This team is already moving us forward, and the momentum is only growing.”

Tanner, a four-year Flair veteran, has overseen commercial transformation that included record revenue growth and the launch of the Flair FWD brand strategy.

“I’m incredibly proud of how far we’ve come,” said Tanner. “Now, we’re focused on deepening our customer relationships, strengthening our network, and building a resilient future for Canadian aviation, both through our services and through the new generation of aviation leaders I’m privileged to mentor.”

Peddle has been central to the rollout of Flair’s corporate culture across its workforce of more than 1,150 employees, with a focus on inclusion and leadership development.

“We’ve worked hard to create a culture rooted in respect, accountability and connection,” said Peddle. “I’ve recently increased the investment into our future female leaders to help more women feel empowered and engaged in a traditionally male-dominated industry, alongside a new leadership training program. Supporting our people will always be the foundation of how we grow.”

Ramirez has spearheaded Flair’s digital innovation, including upgrades to improve the booking journey and new ancillary offerings.

“Digital is at the heart of how customers connect with Flair, from how they purchase to how they fly,” said Ramirez. “We’ve redesigned our merchandising and distribution strategy to offer the lowest fares in the market while giving customers more flexibility to personalize their journey. Launching Canada’s first On-Time Guarantee (OTG) helped reinforce our reliability promise, and we’ve seen clear customer growth as a result.”

The executive team also includes Captain Matt Kunz, Vice President of Flight Operations, and Wes Cruickshank, Vice President of Maintenance, who oversee Flair’s day-to-day operations.