MONTREAL — Air Transat is gearing up to launch a loyalty program in partnership with Desjardins Group and enabled by Visa.

The new program will offer exclusive benefits and an enhanced experience, says Xavier Szwengler, VP, Marketing and Distribution at Transat.

The program is slated to debut in the second half of 2026.

“This strategic partnership with Desjardins, powered by Visa, is a fundamental pillar of our business strategy. It allows us to strengthen ties with our customers while accelerating sustainable value creation for Transat and its investors,” said Szwengler.

He added the alliance brings together two iconic Quebec-based companies, backed by one of the world’s most trusted and secure payment networks.

Nathalie Larue, EVP, Personal Services and Community Life at Desjardins Group, said Desjardins is “very proud” to see the partnership come to fruition. “We look forward to unveiling our line of credit cards that will enhance the loyalty experience offered by Air Transat,” she added.

Visa has worked with Desjardins for more than 50 years, noted Dan Iwachiw, VP and Head of Product, Visa Canada, “and we’re excited to be collaborating with another Canadian institution, Air Transat, in this next chapter.

The new suite of credit cards are designed to bring “more travel opportunities, meaningful rewards, and exceptional payment experiences to Canadians,” said Iwachiw.

More details will be shared in the coming months.