Air Canada unveils new features to products and services

MONTREAL — Air Canada has rolled out fresh new features to its products and services, including more family-friendly options and expanded in-flight food and beverage offerings.

These updates, says Jacqueline Harkness, Managing Director, Products and Services at Air Canada, are part of the airline’s More to Travel initiative, a series of ongoing improvements currently underway across its travel products and services.

“At Air Canada, we know that a comfortable and enjoyable onboard experience is an important part of our customers’ travel journey,” says Harkness. “We’re pleased to offer more food and beverage options across a variety of tastes and preferences including products not available today on any Canadian airline, as we continue improving Air Canada’s overall onboard experience.”


Following its distinction as 2023’s ‘Most Family Friendly Airline’ by Skytrax last month, Air Canada has become the only airline to offer some of the most popular kids’ shorts for in-flight entertainment through an extensive partnership with Mattel. The entire suite of shows and movies adds dozens of hours of additional kids’ content to Air Canada’s in-flight entertainment, with additional new content partners coming soon.

“Air Canada is proud to be the only Canadian airline offering exclusive Mattel favourites like ‘Hot Wheels in the City,’ ‘Thomas and Friends: Learning with Thomas,’ as well as episodes of ‘Barbie’s vlog’ — which comes hot on the heels of the most anticipated movie release of the summer,” said John Moody, Managing Director of Product Design at Air Canada. “At the height of family vacation season, parents and kids can enjoy their flight with an unparalleled range of inflight entertainment options including some of the most popular and well-loved kids’ shows.”


The latest upgrades to the Air Canada App, available for free through the Apple App Store or Google Play, allow for quick and easy access to important travel information throughout the journey including:

  •  Mobile boarding passes that are easier to use at security and during boarding with seamless updates
  •  Passport details of Aeroplan members linked to their profile, streamlining international check-in
  •  Easier airport navigation with integrated maps of key Air Canada and Star Alliance airports
  •  Ability for Air Canada Signature Class and Premium Economy customers to pre-order in-flight meals on select international flights departing Canada


Since the spring, Air Canada has been rolling out product and service upgrades across the travel experience with new ways to stay connected, improvements to lounges, with more to come. This includes a partnership with Bell, announced in May, which launched with free on-board Wi-Fi texting for Aeroplan members.

The airline also recently added three new premium airport lounges, bringing Air Canada’s network of lounges to 29 worldwide. This includes a new Maple Leaf Lounge at San Francisco International Airport (SFO), the new Aspire | Air Canada Café at the Billy Bishop Toronto City Airport (YTZ) in Toronto’s convenient downtown terminal, and Newark Liberty International Airport (EWR) Terminal A co-located within the new United Club. These initiatives are part of Air Canada’s commitment to evolve its premium offerings to provide the highest level of service and even more comfort and convenience to customers. 

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