Air Canada to offer ancillary products to U.S. travel agents through mobile app

Air Canada to offer ancillary products to U.S. travel agents through mobile app

ORLANDO — Airlines Reporting Corporation (ARC), the BSP equivalent for U.S. agencies, said that Air Canada will become the first carrier to offer ancillary products to its travel agency-ticketed passengers using ARC’s Better My Trip mobile app.

The announcement was made here at the Global Business Travel Association convention.

Products to be offered include Air Canada’s Preferred Seats product, advance seat selection, advance meal purchase, On My Way enhanced trip interruption protection service and day passes to Air Canada’s Maple Leaf Lounges.

Better My Trip is a mobile trip management and monitoring app created by ARC for travel agencies to brand as their own. The mobile app improves an agency’s client travel experience by combining agency, supplier and post-ticketing airline content into one location, as opposed to downloading and deploying multiple apps. Better My Trip also allows travellers to directly contact agents for before, during and post-trip support and service. Agencies deploying Better My Trip receive applicable commissions for bookings and purchases made through the app.

Air Canada expects to begin offering ancillaries via Better My Trip in conjunction with a major travel management company in the fourth quarter.

“Air Canada is continually focused on working with our technology partners to identify solutions that bring value to our customers,” said Keith Wallis, Air Canada’s director, global product distribution. “Better My Trip realizes that goal by providing a tool that will help our travel agency partners better service their Air Canada customers. At the same time, it will provide Air Canada with access to an extensive new network to market our unique product and brand.”