Air Canada expands IFE options with Crave & Stingray partnerships

MONTREAL — Air Canada’s expanded in-flight entertainment selection is so extensive, a passenger would have to fly around the world 22 times to consume it all.

The airline’s partnerships with Bell Media’s Crave and Canadian-based multi-platform audio service, Stingray, will increase the content selection by 50% on certain aircraft types, including many of its longest-haul wide-body Boeing 777s and 787s, as well as Air Canada Rouge’s A319s, A321s and Boeing 767s.

Over 90% of Air Canada passengers engage with the carrier’s in-flight entertainment. Air Canada reveals that Cleopatra (1963), at over 4 hours, is the longest movie the airline offers onboard. The most watched movie of the year so far? Bohemian Rhapsody.

Air Canada says passengers flying on Air Canada and Air Canada Rouge can now get premium Crave content, plus a wider range of music content, including concert and music documentaries, music video playlists, artist interviews, award show coverage from Stingray. There’s also Stingray Ambiance, featuring destination videos set to soothing soundtracks to encourage relaxation.

On Air Canada mainline, Stingray audio content will be available in a variety of genres, including pop, country, hip-hop and wellness. As a special introductory offer, Air Canada customers can take advantage of a free three-month trial of Stingray Music, using promotional code AirCanada at until the end of September.

“Recently, Air Canada was voted the Best Airline for Onboard Entertainment by readers of Global Traveler yet Air Canada’s commitment to service excellence demands that we continually elevate the customer experience. For this reason, we are pleased to announce new partnerships with Crave and Stingray that will significantly enrich our video and music offerings. Air Canada will be the only carrier to offer full seasons of Crave programming, while music lovers will be able to enjoy a much wider array of songs and genres from top artists through Stingray,” said Andrew Yiu, Vice President of Product at Air Canada.

Air Canada is also significantly boosting the selection of movies and television shows it currently offers on its newest mainline wide-body and narrow-body aircraft types. To help customers select and manage their entertainment options, Air Canada says it is progressively introducing a new user interface that will be easier to navigate and available in 15 languages.

Later this year, increased content will also come to Air Canada’s Airbus A330 fleet with the addition of upgraded servers.