ACTA calls on travel agents to book packages with highest commission not lowest price

ACTA calls on agents to book packages with highest commission not lowest price

MISSISSAUGA, ON — ACTA is calling on travel agents to book packages that pay the highest commission not the ones that seem to have the lowest price but come up substantial taxes and fees.

“When searching for travel options for your clients, try and get away from searching on the criteria of lowest base price and start setting your criteria based on highest commission. You will see a positive difference in your commissionable earnings and a negligable difference on the overall package price for your client. Our research says that the lowest base price includes a higher percentage of NCFs (non-commissionable fees,” said ACTA president and COO David McCaig.

ACTA praised WestJet Vacations VP Tim Croyle who addressed the trade at a recent event and suggested that the taxes and fees line is getting out of hand and that operators are placing more and more of the package price into the tax line to be perceived as more attractive to consumers but ultimately less commissionable to agents.

“This is an encouraging statement coming from a tour operator. We applaud Westjet Vacations for recognizing that this is a serious issue that has been getting out of hand for a long time now. The lack of transparency and confusion it creates trying to understand and explain the charges to consumers needs to be considered. We are pleased with the leadership position Westjet Vacations has taken on the issue and we want to acknowledge them for stepping up the effort.”

ACTA said it has lobbied the Canadian Transportation Agency. New regulations were passed on all-inclusive pricing for scheduled airlines and “we continue to push the CTA to extend these rules of transparency with charter airlines and tour operator packages.

“We value our relationship with the CTA and will continue to keep them informed on critical issues in our industry,” added McCaig.

“In response to our concerns about the growing issues with respect to the display of prices for package tours, the CTA has referred us to Section VI of their Interpretation Note which states that ‘the Agency considers such bundled services, where the air service cannot be purchased separately, to be excluded from Part V.1 of the ATR’. It is in this area where ACTA’s efforts are focused. The exclusion cited is the source of the issue and requires further evaluation.”