PARIS, France – AccorHotels is making bold moves that not only expands it reach globally, but also diversifies its product in new niche markets.
The leading hotel operator, which includes brands like Sofitel, Mercure and Novotel, recently announced the acquisition of a 30% stake in Oasis Collections, the company that pioneered the ‘Home meets Hotel’ category of accommodations.
Oasis Collections was launched in Buenos Aires 2009 and counts 1,500 properties in 18 destinations in Latin America, the U.S. and Europe. The company blends the value and authenticity of private rentals with the amenities of a hotel, including on-the-ground concierge service and access to members’ club venues.
In addition, AccorHotels announced last month that its has invested in Squarebreak, a French start-up created in 2013 that offers private upscale properties in resort locations through a digital platform. These locations are primarily in France, Spain and Morocco.
“With this investment, Accorhotels is positioning itself to better understand the expectations of guests in a sector where the stay experience and the quality of service are particularly important,” said Vivek Badrinath, Deputy Chief Officer, Marketing, Digital, Distribution and Information Systems. “In partnership with innovative players, Accorhotels continues to forge ahead along the path of changing and new behaviours in hospitality and travel.”
These two new initiatives come on the heels of strong growth in 2015. Accorhotels recently reported record development of 36,172 rooms in 229 hotels last year, and a consolidated 2015 revenue amounting to €5.5 million, up 2.9% at constant scope of consolidation and exchange rates (like-for-like), and up 2.3% as reported. The increase resulted from healthy growth in most key markets: Mediterranean, Middle East, Africa, Asia-Pacific, and Northern, Central and Eastern Europe.