Even if you don’t work in a gleaming skyscraper these days, crafting an effective elevator pitch is still essential.

It’s a brief yet spirited synopsis of your professional endeavours, coined as such because it can be delivered within the span of an elevator ride.

Developing a pitch ensures that when the inevitable question, “So, what do you do?” arises, you’ll be ready with a polished and compelling response.

For instance: “I orchestrate dream weddings as a destination wedding specialist. I’ve organized lots of weddings in wonderful destinations like Hawaii, Thailand, and France. It’s really a joy to make couples’ dreams a reality.”

Alternatively, if you’re an adventure travel specialist,

reference the Galapagos, Chile, or Everest trips you’ve booked because you’re an avid hiker.

Rehearsal is key to nailing your delivery — practice aloud with friends and family until it flows naturally. And remember to tailor your pitch to different contexts: the version you deliver at your local Chamber of Commerce should be different from the one you deliver at a casual gathering.

Lastly, keep your pitch up to date with your latest achievements and milestones. That way it will

reflect your current passions and expertise.

See you in the elevator!