It’s a new era for Playa Hotels & Resorts, which was acquired by Hyatt Hotels Corporation earlier this year in a deal that includes 15 all-inclusive resorts. What does this mean for Playa’s future growth? We check in with Amanda Morris, Playa Hotels & Resorts’ Director of Sales-USA & Canada, who shares insights on shifting guest expectations, niche market growth and how Playa is helping travel advisors match clients with the right resort experiences.

1. Hyatt recently completed its acquisition of Playa Hotels & Resorts earlier this summer. How will the acquisition impact Playa’s branding and offerings, if at all?

“Hyatt’s recent acquisition of Playa Hotels & Resorts brings 15 all-inclusive properties in Mexico, Jamaica and the Dominican Republic – many operating as Hyatt Ziva and Zilara – into Hyatt’s Inclusive Collection, leveraging Playa’s management expertise with Hyatt’s global scale. While the resorts will retain their operational strengths and service style, they’ll now benefit from Hyatt’s expanded distribution, loyalty programs and marketing reach. This integration strengthens Hyatt’s leadership in the all-inclusive segment, creates opportunities for further expansion, and positions both Hyatt and Playa for sustainable, strategic growth in key leisure markets.”

2. What trends are you seeing in guest expectations for all-inclusive travel, and how is Playa adapting to meet them? 

“We’re seeing a shift in guest expectations for all-inclusive travel, with more travellers seeking elevated culinary experiences, authentic cultural connections and wellness-focused amenities. Today’s guests want more than just unlimited food and drinks – they’re looking for chef-driven dining, craft cocktails, immersive local excursions, and opportunities to prioritize health and balance during their stay. At Playa, we’re adapting by enhancing our culinary programs, expanding spa and fitness offerings, and integrating locally inspired activities that bring each destination to life. Sustainability is also increasingly important – to both our organization and our guests. As a result, we’ve been implementing eco-conscious practices across our resorts. These changes allow us to deliver the exceptional value of all-inclusive travel while meeting the evolving desires of our guests.”

3. What’s in the pipeline for this winter? Any new developments agents should know about?

“Now that Playa is a part of Hyatt’s Inclusive Collection, our current focus is on fully incorporating our resorts into the Hyatt portfolio – aligning systems, distribution and brand standards to maximize their potential. While further growth across the portfolio is likely in the future, no new Playa resorts or developments have been officially announced at this time.”

4. What are some niche markets that you’re noticing gaining in popularity – and how does Playa cater to these markets? 

“We’re seeing notable growth in several niche markets, including multigenerational travel, wellness-focused vacations, adults-only escapes and destination weddings. Playa caters to these segments through a diverse portfolio that offers something for everything from family-friendly resorts like Hyatt Ziva Rose Hall, Dreams La Romana, Sunscape Cancun and Seadust Cancun with kids’ clubs, water parks and spacious suites, to adults-only escapes like Hyatt Zilara Rose Hall, Secrets La Romana and Hyatt Vivid Playa del Carmen designed for relaxation and romance. Wellness seekers can enjoy oceanfront spas, curated culinary experiences and fitness programming, while wedding and group travel is supported by dedicated on-site planners, customizable packages and stunning beachfront venues. This variety allows us to tailor experiences to the unique needs of each market while maintaining the elevated service Playa is known for.”

5. Playa has so many brands and properties, which can be overwhelming for agents. What’s the best way for them to stay informed and sell the right resort to the right client?

“The smartest way for travel advisors to confidently match the right Playa resort to the right client is to enroll in AgentCash+. This not only rewards bookings but connects advisors directly with their dedicated Playa BDM – a true partner who offers insider knowledge, sales strategies, and tailored recommendations to help close more business. Through AgentCash+, advisors gain access to a wealth of tools, including detailed property fact sheets, a robust media library, and destination wedding resources. Coupled with participating in Playa’s webinars and live events, these resources ensure agents have the expertise, confidence, and support to deliver exceptional experiences for their clients while growing their own success.”

Go to www.agentcashplus.com to connect with your BDM and stay up to date on the news, tools, and training that help you sell with confidence.