In this week’s Take 5, Travelweek chats with Juna Ueda, General Manager – Canada Sales for Scenic Group Canada, about the growing strength of the Canadian group cruise market. With Emerald Cruises’ Canadian group bookings up 45% year-over-year, Ueda shares how early pricing, dedicated support and uniquely Canadian touches are driving momentum.
- How does locking in 2026 pricing for 2027 sailings benefit both travel agents and their clients, and what trends are you seeing in early group bookings?
“Planning a group takes time, and locking in 2026 pricing for 2027 sailings is a big advantage. It means future cruises at today’s rates – no surprises when prices go up. Advisors can secure the itineraries and suites their clients want while giving them peace of mind that they’re getting the best value. This is the first time we’ve opened 2027 group space this early, and the response has been fantastic. Agents love the flexibility to choose the perfect sailing and lock in savings and perks before availability tightens.”
2. Can you explain how the Canadian-based Groups Team supports agents in designing group programs, and what makes this support unique compared to other cruise lines?
“Our Canadian Groups Team is based in Canada, and they are true partners for travel advisors. They understand the Canadian market and work with you on our flexible group benefit offers which makes planning smoother. What sets us apart is dedicated group specialists that you will work with from start to finish. We assist with marketing materials, answer all your questions quickly, and offer a range of perks for both guests and agents. It’s all about making group travel simple, personalized, and rewarding.”
- What perks do agents receive when booking groups with Emerald Cruises?
“Agents can qualify for bonus commission, tour conductor credits and marketing support like co-branded flyers and digital assets. For clients, perks may include group discounts, drink packages, onboard credits and of course, our included signature EmeraldPLUS cultural experiences and EmeraldACTIVE excursions that make every sailing unforgettable.”
- What makes Emerald Lumi and its Seine itinerary appealing for Canadian groups?
“Our new Emerald Lumi river ship will sail the eight-day Sensations of the Seine & Normandy itinerary starting in 2027, and it’s perfect for Canadian groups: It blends everything people love – history, culture, art and food – into one incredible journey. One of the biggest highlights is cruising straight into Honfleur, something most river ships can’t do. It is the shortest distance to visit the D-Day beaches, including Juno Beach, which is deeply meaningful for Canadians.
“The itinerary also includes Monet’s gardens in Giverny, medieval Rouen and authentic culinary moments like fresh oysters in Honfleur and cider tasting at a traditional farm. With only 130 guests onboard, your group enjoys spacious suites and curated excursions that make every moment feel personal. It’s the perfect mix of iconic history and authentic French culture – ideal for groups looking for something truly special.”
- Emerald Cruises’ Canadian group bookings are reportedly up 45% year-over-year. What do you attribute this growth to, and how are you supporting agents to capitalise on this demand?
“This growth comes down to two things: the strength of our travel advisor partners and the appeal of Emerald Cruises’ river product. Advisors who’ve had success with past groups know the incredible value we offer – modern ships, incredible inclusions and competitive pricing that resonates with Canadian travellers. We’ve been welcoming Canadian groups since 2014, and our all-in-one pricing, flexibility, and group perks make planning easy and rewarding.
“To help agents capitalize, we’ve invested in dedicated training, flexible group terms, and turnkey marketing tools. Combine that with early booking incentives and personalized support from our Canadian Groups Team, and it’s easy to see why demand is soaring.”
To contact your Business Development Manager or contact our Group Specialists at 1-844-788-7987 or email groups@emeraldcruises.ca. View Emerald Cruises 2027 Groups Flyer here and visit our website at www.emeraldcruises.ca/groups.
