There’s plenty of demand for Virgin Voyages sailings from the Canadian market. Specifics? “Longer itineraries, more time in port, and travel that feels a bit more curated and less cookie-cutter,” says Virgin Voyages’ Ivan Mansanet, BDM, Western Canada. In the headlines this week, new ship Brilliant Lady made her West Coast debut. “What’s really exciting is how we’re approaching Alaska,” says Mansanet. “We’re not just doing the ‘classic cruise’ playbook – we’re rethinking it.”

1. Virgin Voyages has carved out a unique space in cruising. What continues to set the brand apart in 2026?

“We’ve never really seen ourselves as a traditional cruise line – we’re the alternative to all of it. Whether it’s adults-only resorts, boutique hotels, mega ships or even those quieter, more traditional sailings, we’re offering something different. We’re adults-only, design-led and focused on creating a more elevated, social experience at sea. No buffets, no dress codes, no hidden costs – just a seriously good holiday that feels fresh, modern and a little unexpected.”

2. You’ve got a big West Coast moment coming with Brilliant Lady. What makes this launch so exciting?

“Brilliant Lady is a big deal for us – and for the West Coast. She’s our newest ship and will be one of the freshest experiences in the market when she arrives. Bringing a brand-new, adults-only ship to the West Coast opens up a whole new way for travellers to experience Virgin Voyages without having to fly far.

“What’s really exciting is how we’re approaching Alaska. We’re not just doing the ‘classic cruise’ playbook – we’re rethinking it. That means more thoughtfully designed itineraries, longer stays, and Shore Things that feel more immersive and less checkbox. Whether it’s getting deeper into local culture, more active adventures, or unexpected experiences off the beaten path, it’s about seeing Alaska in a way that feels more personal and less packaged.

“Pair that with our all-inclusive, elevated onboard experience – incredible dining, design-led spaces, and a social, adults-only vibe – and it becomes something completely different. It’s not just an Alaska cruise, it’s a new way to experience Alaska altogether.”

Brilliant Lady at sea

3. What trends are you seeing from Canadian travellers right now?

“Canadians are leaning into experiences that feel worth it – they want value, but they also want something memorable. We’re seeing strong demand for longer itineraries, more time in port, and travel that feels a bit more curated and less cookie-cutter. There’s also a clear shift toward adults-only travel – people want space to relax, connect, and enjoy something that feels a little more grown-up.”

4. Food is a huge part of the Virgin Voyages experience. What makes your dining stand out?

“Dining is one of the biggest ways we break the mould. Everything is included, but it doesn’t feel like traditional ‘all-inclusive.’ There are no buffets or main dining rooms — instead, we offer 20+ eateries, all made-to-order.

“We’re also constantly evolving based on Sailor feedback. On Brilliant Lady, we’re introducing Rojo by Razzle Dazzle, a Spanish-inspired concept with tapas and shareable plates in a more intimate, social setting. We’re also launching Ariya, a modern Indian restaurant created with Chef Maneet Chauhan, debuting in 2026.

“It’s elevated, diverse, and genuinely crave-worthy – and like everything onboard, it’s all included.”

Virgin Voyages’ newest ship, Brilliant Lady, says Hello LA! in port in Los Angeles, April 2026

5. How important are travel advisors (First Mates) to your growth — and what’s ahead?

“First Mates are everything to us. We’ve built the brand alongside them, and we’re continuing to invest in making it easy – and rewarding – to sell Virgin Voyages, from strong commissions to better tools and support.

“Looking ahead, there’s a lot of momentum. With Brilliant Lady arriving on the West Coast, we’re opening up a brand-new region for our Sailors and First Mates. At the same time, we’re expanding our Caribbean program with new itineraries through 2027 and 2028, offering more variety, longer stays, and more immersive experiences in destination.

“We’re continuing to evolve every part of the experience – onboard and off – and giving First Mates even more reasons to bring their clients to Virgin Voyages. We’re not just growing, we’re redefining what a holiday at sea can look like.”

For more information check out Virgin Voyages’ FirstMates.com portal.

Lead image caption: Ivan Mansanet, BDM, Western Canada, Virgin Voyages