PALMA DE MALLORCA — RIU Pro, the new tool for tourism industry professionals just released by RIU Hotels & Resorts, gives agents everything they need for RIU in a single website.

RIU says RIU Pro was a major project that came from a desire to facilitate travel agents’ work as much as possible. “The compulsory pause caused by the COVID-19 pandemic has provided the time needed to give this project its final push. It entails significant innovation in RIU’s marketing area, as well as major optimization of time and resources, both for RIU itself and for the agents,” according to the company.

Travel agents have been key in our history, says Luis Riu Güell, CEO of RIU Hotels & Resorts. “It all started with that first visit to Germany’s travel agencies in 1954, through which my father Luis Riu Bertrán booked out the 80 beds in our first hotel, Riu San Francisco. Since then, our relationship with professionals in the sector has done nothing but grow. Given the tradition, loyalty and the enormous importance they have for our business, it was key for us to offer professionals the very latest technology, so they can accompany us for the next 65 years, at least.”

RIU Pro incorporates the Riu Partner Club loyalty program and access to the Riu Brand Centre database and image bank in the same website, as well as information, news and announcements about RIU that are relevant to travel agents.

Agents can go to www.riupro.com and enter their usual passwords to access all the functions and new features.