MADRID — Iberostar Group has closed the 2025 financial year with managed revenues of €5.1 billion, a 14% increase year over year, reinforcing its trajectory of sustained growth within a stable global tourism environment.

The performance was driven by continued momentum across the group’s two business divisions, Iberostar Hotels & Resorts and World2Meet, reinforcing the company’s long-term vision for profitable growth, said Sabina Fluxá, Vice-Chairman and CEO of Iberostar Group.

“Continuous improvement in the customer experience and increasingly efficient business management, supported by innovation and digitalization, have enabled us to strengthen our results without compromising on quality. We approach 2026 with a firm commitment to investing, convinced that talent development is essential to creating sustainable value in the destinations where we operate,” said Fluxá.

Looking ahead, Iberostar Group is maintaining an ambitious €1 billion investment plan through 2028, aimed at developing new projects and transforming existing assets.

In 2026, Iberostar Group will celebrate 70 years in the tourism sector. Today, the company employs more than 40,000 people from 95 nationalities worldwide, with talent development remaining a core strategic pillar.

Iberostar Selection Montenegro

Hotels division drives performance

Iberostar Hotels & Resorts remained the group’s main growth engine in 2025. The division ended the year with 100 hotels and more than 33,500 rooms across 14 countries, generating managed revenues of €2.37 billion, up 8.7% year over year.

EBITDA for the hotel division increased by 17% in 2025, contributing to cumulative growth of 60% over the past three years.

The EMEA region delivered particularly strong results, with sales increasing by 12%, supported by demand from Germany and Spain and growth of 20% from the United Kingdom. Mediterranean destinations including Tunisia, Montenegro, Greece and Morocco performed well, while the Balearic and Canary Islands recorded sales growth of more than 10%. Average daily rate in the region rose by nearly 8%.

In the Americas, sales increased by 10% with ADR growth of more than 6%, supported by stable performance in destinations such as the Dominican Republic, Brazil and Jamaica, along with new hotels in Aruba and Miami. The United States and Canada continued to lead travel flows, while Argentina recorded growth of 34% in 2025.

Selective expansion and renovations

Guest experience and selective expansion remained central to Iberostar’s strategy. JOIA Aruba by Iberostar delivered a strong first year, while renovated properties including Iberostar Selection Es Trenc and Iberostar Selection Fuerteventura Palace were well received following comprehensive refurbishments.

In Mexico, the company opened Iberostar Selection Riviera Cancun, its twelfth hotel in the country, operated under a management contract that aligns with its asset-light growth strategy.

Looking ahead to 2026, Iberostar plans to open two new five-star hotels: Iberostar Selection Montenegro on the country’s southern coast, and Iberostar Selection Zanzibar on Muyuni Beach in Tanzania, marking its entry into East Africa.

The company is also investing in existing assets, including renovations at Iberostar Waves Tucán and Iberostar Waves Quetzal in Mexico, and a full renovation of JOIA Rose Hall by Iberostar in Jamaica scheduled for mid-2026.

Wave of Change and responsible growth

Iberostar continues to advance its responsible tourism strategy through the Iberostar Wave of Change movement, which focuses on areas including people development, community engagement, nature protection, circular economy practices and climate action.

In 2025, more than 400 apprentices participated in Iberostar’s Dual Vocational Training program across Spain, Mexico, Jamaica and the Dominican Republic. Circular economy initiatives reduced waste sent to landfill by more than 80% compared to 2021.

Additionally, 93% of the fish and seafood served in Iberostar hotels now comes from responsible sources, with Spain, Mexico and Portugal already reaching 100%. The company also strengthened several environmental and community-focused partnerships during the year, reinforcing responsible growth as a core pillar of its long-term strategy.

Lead image caption: Iberostar Selection Zanzibar