TORONTO — With just 10 days to go before Team Canada begins its journey to the Milano Cortina 2026 Olympic and Paralympic Winter Games, Air Canada has released a new brand spot highlighting the resilience and determination of Canadian athletes.
The campaign, titled Tyler’s Walk, features Team Air Canada Athlete Ambassador Tyler McGregor, captain of Canada’s Para ice hockey team, as he prepares for the Games. The spot tells McGregor’s personal story following a life-changing event, shedding light on the challenges athletes overcome in pursuit of sporting excellence and their commitment to representing Canada on the world stage.
“Hockey has always been a part of my life, and this is a reminder of the sheer grit and determination it has taken to get here,” says McGregor. “It’s an honour to have the chance to tell my story and shine a light on the passion and hard work that goes into wearing the maple leaf – not just during the Games, but every day.”
Air Canada says the campaign reflects the broader journey shared by Team Canada athletes as they prepare to compete in Italy.
“We are immensely proud of Tyler’s Walk, which serves as a powerful reminder that the journey to greatness is often marked by incredible obstacles, and also extraordinary triumphs,” said Martine Boulerice, Director, Brand Marketing – Sponsorships, Events & Quebec at Air Canada. “This campaign represents more than just Tyler’s story, it’s about inspiring Canadians to believe in what’s possible, no matter the challenges they face.”
SUPPORTING TEAM CANADA BEHIND THE SCENES
As the official airline of the Canadian Olympic Team since 1988 and the Canadian Paralympic Team since 2007, Air Canada plays a central role in transporting athletes, coaches and delegation members to and from the Games.
Through its employee-driven Going for Gold program, Air Canada staff support more than 750 athletes, coaches and delegation members as they travel to and from Italy. The airline’s efforts span more than 23 airports and involve over 10,000 employees working together ensure seamless journeys for the entire team.
As the delegation begins its journey to Milano Cortina, athletes and delegates will be welcomed at Montréal-Trudeau International Airport with a send-off event hosted by Air Canada employees. The event will feature live entertainment, interactive experiences and moments celebrating national pride ahead of departure.
Airports across Canada will also take part, welcoming athletes and delegation members and providing care packages designed to enhance comfort during travel.
“Every journey to the Games carries the pride of an entire country – and for us, that responsibility goes beyond getting Team Canada to the start line,” said Boulerice. “As the official airline of Team Canada, we’re honoured to support Olympians and Paralympians on their way to Milano Cortina 2026, and proud to bring fans along through stories, behind-the-scenes content, and experiences that put Canadians at the centre of the action.”
In the lead-up to the Games, Air Canada will also roll out a nationwide content and fan engagement program featuring its Team Air Canada Athlete Ambassadors. Digital campaigns including travel guides, behind-the-scenes storytelling and personal features will spotlight ambassadors’ routes, favourite destinations and experiences as they prepare for the Games.
The airline will also launch a national contest inspired by the athletes’ most-loved destinations, giving Canadians the chance to win trips connected to the places and moments that shape Team Canada’s journey to Milano Cortina 2026.
