DENVER — Riverside Luxury Cruises says itʻs empowering travel advisors with a new free co-branding solution.

The river cruise line will first launch custom marketing pages for travel advisors, followed by a co-branded website.

To further extend the reach of this initiative, Riverside is also partnering with Rallio to integrate co-branded content into advisors’ social posts.

“Our partnerships with Approach Guides and Rallio empower advisors with smarter, faster, and more intuitive tools to market and sell our luxury product,” said Riverside CEO Americas, Jennifer Halboth. “From co-branded content to AI-driven insights to real-time reporting and analytics, both Riverside and our advisor partners gain access to cutting-edge solutions to elevate brand visibility, client service and overall business success.”

Advisors can now instantly co-brand and share pre-designed marketing pages — i.e. ʻcontent experiencesʻ — that showcase Riverside’s itineraries, destinations, offers and onboard experiences.

Coming soon, each experience will be paired with a personalized version of Riversideʻs site, availability and built-in calls to action that drive leads directly to the advisor. The tech is courtesy Approach Guides.

More details can be found here.