TORONTO — Royalton Hotels & Resorts – which started out as Blue Diamond Resorts – is celebrating its 15th anniversary with a portfolio of more than 24 properties across seven countries and a global team “with a DNA built on experience design, emotional connection and strategic foresight,” says the company.

As part of its 15th anniversary, the company announced the evolution of its corporate identity from Blue Diamond Resorts to Royalton Hotels & Resorts, aligning its name with the global recognition of its flagship Royalton brand.

Jordi Pelfort, President, Royalton Hotels & Resorts, says the 15th anniversary is more than a milestone: “Fifteen years ago, we set out to create a new kind of all-inclusive experience, one that was modern, immersive, and adaptable to different travel styles. We weren’t looking to replicate what already existed. We wanted to build something with purpose, something that evolves with the traveller.”

Royalton Hotels & Resorts’ wide range of properties includes everything from family-centric resorts with water parks and laser tag arenas, to serene adults-only retreats.

As the all-inclusive sector continues to evolve, Pelfort says its future will be shaped by greater personalization, deeper purpose, and more intuitive integration of service and technology. “Today’s travellers want more than just value,” he says. “They want flexibility, emotional connection, and experiences that feel authentic. The next chapter of all-inclusive hospitality will be defined by brands that can balance consistency with creativity. That is exactly where we are focused as a company.”

He adds that Royalton has “grown quickly, but never by accident. Every move has been intentional, from building strategic B2B partnerships in the early days, to introducing category-firsts like overwater bungalows in Antigua and fully immersive entertainment centres within our resorts.”

The company was also an early adopter of technology in the all-inclusive segment, from RFID-enabled wristbands and Smart TVs to fully integrated mobile apps that allow guests to manage their stay in real time.

Royalton Hotels & Resorts has also embraced AI and automation behind the scenes to drive smarter resource planning, optimize distribution, and increase operational efficiency. The company notes that while the technology works in the background, “the guest experience remains seamless, intuitive and deeply human.”

With such a strong presence in the Caribbean, Pelfort is looking to new destinations to keep up the momentum of the company’s growth. “The next frontier for all-inclusive isn’t limited by geography. Markets like the U.S. and Europe are increasingly open to the model, especially when it’s paired with curated lifestyle offerings and a strong brand narrative. When the time is right, we’re ready to bring our experience to new regions.”

He says he also sees the all-inclusive model expanding beyond its traditional definitions, with personalization, wellness, multi-generational flexibility, and lifestyle alignment becoming more important than ever. “It’s no longer about what’s included, but how it makes guests feel,” he says. “The future belongs to brands that can build emotional value, not just transactional value.”

This milestone year for the company includes the launch of the ’15 Years of Caring, 15 Acts of Change’ campaign focused on sustainability and community impact, as well as the debut of Royalton Vessence Resorts in Barbados, and the inclusion of Paraiso de la Bonita, A Luxury Collection Resort, Riviera Maya, Adult All-Inclusive into the company’s managed portfolio.

Pelfort gave a shout-out to Stephen Hunter, Sunwing Vacation Group’s Chairman of the Board: “None of this would have been possible without the trust and vision of Stephen Hunter, who had the courage to bet on both me and Royalton Hotels & Resorts. And of course, we wouldn’t be here without the team we’ve built, one of the most passionate, talented, and forward-thinking teams in the industry.”