MISSISSAUGA — TravelBrands has made significant enhancements to its Loyalty Rewards Program.
Effective today, Aug. 1, the program now includes a new sales-based tier structure, expanded redemption options, and elevated benefits across all product lines.
As Nathalie Tanious, President & CEO of H.I.S. Canada Travel Inc., parent company of TravelBrands, notes, travel advisors have been big fans of the program for more than 10 years.
“We’re always listening to feedback from our travel agent partners and finding new ways to help them thrive,” says Tanious. “These enhancements were built with a clear purpose: to reward their loyalty, recognize their performance, and empower them with tools that grow alongside their business. And this is only the beginning – we will continue to innovate and support their long-term success.”
The enhanced program introduces three new sales-based tiers – Pro, Plus, and Elite ….
- PRO: $0–$49,999.99 in annual sales
- PLUS: $50,000–$149,999.99 in annual sales
- ELITE: $150,000+ in annual sales
Agents begin at Level 1 as of Aug. 1, with tier status recalculated annually every July 31 based on net sales (excluding taxes, commission, and service fees).
Earned sales will be applied the day after client departure (or ticketing for air consolidations), consistent with existing PTS rules.
Tanious says the latest changes bring added value and richer redemption opportunities …
- New $25 travel certificate for 2,000 points
- Updated certificate values: $50 = 4,000 points, $200 = 16,000 points, $500 = 40,000 points
- Onboard credits (OBCs) and TA discounts now linked to tier status
- Exclusive perks and recognition at every tier, with incremental rewards as agents advance
Tanious says the updates underscore TravelBrands’ ongoing commitment to celebrating the success and dedication of the travel agent community with a program that evolves alongside their business.
Full program details, terms, and the complete list of rewards can be found at travelbrandsaccess.com.
