TORONTO — Where to go in Japan beyond Tokyo, Kyoto and Osaka?
While these iconic cities certainly deserve their fame, Japan has much more to offer beyond the bustling streets and bright neon lights. Many lesser-known regions invite visitors to explore a different side of this beautiful island nation – one that avoids long lines and crowded spaces.
This was the key message delivered at a recent media event hosted by the Japan National Tourist Organization (JNTO) at the Royal Ontario Museum in Toronto.
Yuka Suzuki, Exec. Dir. of the JNTO in Canada (left) and Shin Kawai, Dir., Canada for the Office of Tokyo tourism (all event photos courtesy Annie Cicvaric)
“We actively encourage visitors to step off the beaten path and explore the diverse and captivating regions found across Japan,” said Yuka Suzuki, Executive Director of the Japan National Tourism Organization in Canada. “Visitors can experience rich local culture, breathtaking natural landscapes, and exquisite local cuisine. We believe that these unique experiences significantly enhance any journey to Japan.”
The ‘Hidden Gem’ event treated attendees to a cultural deep dive, featuring Japanese sake tastings and a delicious array of sushi catered by Ki Modern Japanese and Bar, followed by scrumptious bite-sized desserts.
To further capture the mood, there was also a musical performance by Grammy-nominated Canadian flutist and composer Ron Korb, as well as an informative presentation on Tokyo and Japan by Adam Waxman, Publisher and Executive Editor of DINE Magazine.
CANADA’S AFFINITY FOR JAPAN KEEPS GROWING
After a record-breaking year in 2024, Canadian visitation to Japan reached a new high of 580,000, representing a 36% increase from the previous year and a 50% jump compared to
2019 levels. These remarkable numbers underscore Canada’s growing appetite for Japan.
Not only that, but interest from Canada shows no sign of waning, consistently setting new monthly records for this year.
“Iconic cities like Tokyo, Kyoto and Osaka have certainly captured the world’s attention, and with Osaka hosting the World Expo this year, Japan’s attention is stronger than ever,” says Suzuki.
Moreover, as Suzuki points out, Japan has so much more to offer beyond the Golden Trifecta. The evening provided a sampling of Japan’s rich cultural tapestry and an uncovering of some of its best-kept secrets.
As Japan casts its gaze towards Canada and rolls out the welcome mat, there may be no better time to visit. And that’s good news given the country’s value proposition for Canadian travellers – not to mention Canadians’ willingness to try new destinations these days.
“We hope these hidden gems will spark some new ideas and encourage Canadians to connect with Japan in a meaningful way,” said Suzuki, adding, “so get ready to be inspired.”
As more Canadians plan their travels and venture beyond the Tokyo-Osaka corridor, here’s a roundup of some of Japan’s lesser-known wonders shared by JNTO …
Botanical Gardens
Tottori Prefecture is a unique destination in Japan, featuring the Tottori Hanakairo Flower Park. This park boasts a one-kilometre elevated walkway, eight meters high, offering stunning views of 50 hectares of diverse flora. It combines Western influences with Japanese artistry, making it a standout garden in the country. The park is especially magical during summer nights, with a million twinkling lights showcasing 420 plant species and creating a vibrant and awe-inspiring atmosphere.
Nature Seekers
The Michinoku Coastal Trail, opened in 2019, stretches 900 km along Tohoku’s northeastern coast, covering Aomori and Fukushima Prefectures. Hikers can enjoy stunning views of cliffs, sandy beaches, and quaint fishing villages. The trail also highlights the resilience of local communities, who share inspiring stories of recovery from the devastating earthquake and tsunami nearly 15 years ago.
Tottori Hanakairo Flower Park
Adrenaline Enthusiasts
For an adrenaline rush, white-water rafting in Japan is unmatched. The mountainous terrain causes rivers to surge dramatically, with Minakami in Gunma Prefecture emerging as a premier rafting hub along the Tone River, one of Japan’s top rivers. Combining rafting with canyoning here offers an unforgettable experience.
Quiet Spaces
In Fukui Prefecture, find profound peace at the ancient monastery, Daihonzan Eiheiji. As you ascend the mountain through serene trees, past a pristine flowing creek, an undeniable stillness and tranquillity envelop you. Visitors can participate in zazen meditation, guided by a monk who provides instruction on posture, breath, and focus – a truly immersive spiritual experience.
Hot Spring Therapy
A geothermal wonder in Beppu, Oita Prefecture, is home to 2,900 thermal vents that release 130,000 tons of steam and water daily. While ‘The Hells’ hot springs are a highlight, the local experience includes outdoor foot baths and unique spa treatments. At Kaihin Suna-Yu, professionals bury you in the warm sand, while Hoyo Land offers rejuvenating mud baths, and Kannawa Mushi-Yu invites you to relax on herb-infused beds in a hot stone room.
AIR CANADA UPDATE
For Canadian travellers, access is straightforward, with increased connectivity.
Air Canada currently offers flights to several airports in Japan, including Tokyo (HND and NRT), Osaka (KIX and ITM), and Nagoya (NGO) from Vancouver and Toronto.
Additionally, Air Canada has recently announced that Toronto-based Michelin-starred chef Osaka Hashimoto will oversee a multi-course culinary experience to be enjoyed by Air Canada’s signature class customers on all flights between Canada and Japan.
For more information on these and many other hidden gems across Japan, visit japan.travel/en/ca/ (and click here for more JNTO travel tips plus feedback from two Canadian travel advisors who are big on Japan).
Beppu, Japan
