Friday September 20, 2019
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Travelweek

Brand USA

Brand USA lays out new marketing plan at IPW 2019

ANAHEIM — Brand USA took to the world stage at IPW 2019 in Anaheim, California earlier this week to announced its new marketing initiatives aimed at positioning the United States as a premier travel destination.
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IPW 2019 highlights the need to reauthorize Brand USA

More than 6,000 attendees from over 70 countries gathered in Anaheim, CA, June 1-5 for this year’s IPW, the travel industry's premier international marketplace for the U.S and the country’s largest generator of travel.
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Brand USA’s ‘Hear the Music, Experience the USA’ plays on destination’s strengths

The 37th edition of Canadian Music Week proved an appropriate platform for Brand USA’s ‘Hear the Music, Experience the USA’ campaign, showcased with a travel industry event yesterday hosted by Brand USA and its tourism board partners.
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Skerritt lands at Brand USA after stints at ABTA and Air Canada

Brand USA has named Colin Skerritt as its new regional director in Canada.
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USA Discovery Program offers online training for all things U.S.

Brand USA says its online training tool was designed to inspire and help the travel industry “sell the U.S. like never before”.
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Brand USA remains committed to Canadians – and travel agents

Brand USA has a new movie out – its second in two years – both of which have been made to showcase American destinations and increase visitation.
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Brand USA launches new movie in Toronto, says Canada is “critical and growing” market

When deciding on the concept for Brand USA’s second feature film, music seemed like the obvious choice.
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Brand USA launches new trade website & travel agent contest

Brand USA is spreading the news about its travel trade website with a new contest just for travel agents.
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Spend from this market is down but Brand USA is still banking on Canada

Brand USA’s outreach to the travel trade for 2018 will include more MegaFams, open to 60 – 100 travel agents per fam and now with nine airline partners on board, as well as more co-op marketing programs, says Karly Melo, Brand USA’s new Regional Director for Canada.
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Trump’s proposed budget could mean the end of Brand USA

Brand USA, the federally funded organization that promotes the U.S. as a tourist destination, is on the chopping block.
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