Heading into high season for winter getaways, and with spring and summer vacations on the horizon, Black Friday and Cyber Monday promotions are well-timed for the travel industry.
LAS VEGAS — The ‘Entertainment Capital of the World’ broke records for the third consecutive year, reaching 42.9 million visitors in 2016. The visitor count in 2015 was 42.3 million.
“Las Vegas continues to see increased interest in the destination, and we are excited to announce that once again we are celebrating record visitation,” said Rossi Ralenkotter, president/CEO of the Las Vegas Convention and Visitors Authority. “Together with our resort partners, we look forward to aggressively marketing the destination around the world to continue attracting more visitors and break the record again this year.”
Breaking the record for convention visits as well, Las Vegas welcomed more than 6.3 million business travellers.
With industry-leading occupancy rates and nearly 150,000 available rooms, tourism generates nearly US$52 billion annually in Southern Nevada and the Las Vegas Valley.
The Las Vegas Convention and Visitors Authority is already projecting it will surpass its current record of 43 million visitors in the coming year.