TORONTO — How many of us have wished for a way to bottle up our best travel memories? Trafalgar has now found a way to do just that with the release of the world’s first travel fragrance.

Launched today in partnership with leading French perfumery Fragonard, ‘La Belle Vie’ is named after Trafalgar’s brand philosophy and encourages guests to reconnect to ‘The Good Life’ long after their travels are done.

“When one travels, all five of our senses are used, but for me the sense that stands out the most is smell,” said Gavin Tollman, Trafalgar’s CEO. “It instantly transports us back to moments in time, connects us to places and reignites special memories. Trafalgar wanted to celebrate this core connection.”

The fragrance is described to be a “harmonious blend of delicate white petals and a hint of white grapefruit zest”, and is designed for both men and women. It’s available exclusively for Trafalgar guests travelling through France on itineraries that visit Paris, Eze and Grasse.

For guests travelling on the eight-day ‘Paris Explorer’ trip, the brand also offers an included Insider Experience at Fragonard’s Parisian headquarters. During this experience, guests will mix and match three components of the fragrance to create their own version, which can be purchased as a memorable souvenir.

“When we met with Fragonard to talk about how we would further enrich our guests’ experiences, it quickly became obvious that by co-crafting La Belle Vie we would be able to offer a tangible way to unlock rich travel memories long after their travels were over,” added Tollman.