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IRVINE, CA — Taco Bell is opening a hotel. We repeat – Taco Bell is opening a hotel.
What a time to be alive!
The fast-food chain revealed last month that it will be opening its first-ever hotel in Palm Springs, California called ‘The Bell: A Taco Bell Hotel and Resort’. With excitement building nationwide ahead of the hotel’s August launch, the company has just announced that reservations open on Thursday, June 27 at 10 a.m. PT/1 p.m. ET on its website.
But here’s the catch: the adults-only (18+) pop-up hotel will only be open for four nights.
First check-in begins Aug. 8, with final checkout on Aug. 12, with no minimum night stay. And with such a small window of opportunity, you better believe guests will be booking with visions of burritos dancing in their heads.
Taking over an existing hotel at 333 E. Palm Canyon Drive, The Bell offers over 70 rooms across four room types: one king bed (standard view), one king bed (pool view), two queen beds (standard view), and two queen beds (pool view). Pricing starts at US$169 per night, with rooms going on a first come, first serve basis.
What would a Taco Bell-themed hotel look like, you ask?
“The hotel draws on Taco Bell’s vibrant palette to create a unique and flavour-filled destination that is the ultimate expression of the brand, unlike anything the brand has done before,” said Taco Bell’s Senior Director of Retail Engagement and Experience, Jennifer Arnoldt.
This means that every element of the property will embody the Taco Bell brand and lifestyle, from guestrooms, the pool and outdoor bar, to a twist on the standard hotel amenities (Taco Bell breakfast in bed anyone?).
No two days at The Bell will be the same, with performances by Feed the Beat artists, dive-in movies and the first-ever Freeze Lounge, inspired by Mountain Dew Baja Blast, where guests can enjoy frosty beverages.
As for food? Well, duh, it’s Taco Bell all day, all night long!
Guests will be served Taco Bell’s version of a poolside resort menu in addition to exclusive Taco Bell menu items that will make their debut at the hotel. More details on food will be announced next month.
Room reservations are expected to go quickly, so hurry up and run for the border!