The number of Canadians travelling to the U.S. is up 5%, dodging the Trump Slump and keeping tour operators here upbeat about their sales volumes to U.S. destinations.
The award-winning online program features four new courses that cover the brand differentiators and onboard product, destinations, and proven methods to enhance sales. Through interactive and informative training featuring more video, quizzes and fun learning activities, travel agents are able to sell and grow their Holland America Line business.
“HAL Academy celebrated its 15th anniversary this year, and it was the perfect time to reenergize our Core Course so travel partners who have graduated from the original program along with those who are new to selling Holland America Line can benefit,” said Eva Jenner, vice president, sales. “We’ve seen a lot of exciting changes to our brand in recent years, but our promise to travel professionals remains the same – we are committed to their success and to being their reliable and easy-to-work-with partner. We are confident that through industry-leading training we can work together to create customers for life with our partners.”
Agents must complete all four courses and pass the exams to be entered to win a seven-day Vikings Saga cruise departing May 5, 2019, on Holland America’s newest Pinnacle-class ship, Nieuw Statendam. The exams must be passed by Sept. 18, 2018 to be entered to win. In addition to the grand prize, 12 monthly winners will be randomly selected to receive a package of special Holland America Line logo items.
Graduates also receive a US$50 shipboard credit that can be redeemed when cruising on a Travel Agent Appreciation or full-fare cruise, personalized and signed updated certificate, 15 CLIA credits, and 12 credits with the Association of Canadian Travel Agencies. New appreciation gifts include Holland America Line luggage tags and a HAL Academy graduate lapel pin.
To retain graduate status, current Holland American Line graduates are required to take the new Core Courses.
The four new courses are as follows:
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